What criteria should professionals consider before purchasing esthetic equipment?
The process should begin with the needs of the clientele [...]
How can a clinic determine whether a new technology genuinely meets the needs of its clientele?
Review client requests, existing treatment demand and needs that are [...]
Why should buyers define their objectives before meeting equipment suppliers?
Without clear criteria, it is easy to be impressed by [...]
How should professionals compare two technologies promising similar results?
Compare how the technologies work, their indications, versatility, client experience, [...]
Why should purchase price never be the only consideration?
Because the real cost of equipment continues after the purchase. [...]
How can a clinic calculate the true operating cost of an esthetic device?
Consider financing or depreciation, consumables, maintenance, replacement components, practitioner time [...]
How should a spa or clinic evaluate the ROI of esthetic technology?
ROI should consider treatment price, cost per session, expected volume [...]
How many treatments are needed to pay back an equipment investment?
That depends on the total investment and the contribution margin [...]
How should a clinic price treatments performed with a new technology?
Pricing should consider direct costs, practitioner time, equipment investment, positioning, [...]
Is a more expensive esthetic device necessarily a better investment?
No. Price may reflect many factors, but it does not [...]
