For fifteen years, Véronique has operated at the intersection of medical innovation, clinical ethics, and operational excellence. A recognized international consultant and speaker in the industry, she has advised clinics, companies, and leaders across the globe—bringing a rare combination of clinical grounding, strategic acumen, and a deep commitment to long-term patient outcomes over short-term performance.

Her work encompasses practice growth, regulatory navigation, ethical leadership, and the increasingly complex intersection of innovation and responsibility in today’s healthcare landscape.

How many clinics look exactly alike these days? Same services, same promotions, same social media messaging—the race to follow trends ends up erasing what makes each clinic unique. And while copying what works elsewhere, clinics often neglect to build what lasts: a brand, a reputation, and a relationship of trust with patients.

This presentation explores how to identify your true positioning—what sets you apart beyond fleeting trends—and how to build lasting differentiation rather than something ephemeral. It focuses on the kind of advantage that cannot simply be copied from one clinic to another.

We also cover sales techniques, but through an ethical lens, within an industry where patient trust is as precious as it is fragile.

• How to identify what truly makes you unique, beyond the equipment and trends
• How to build positioning and differentiation that stand the test of time
• How to sell with conviction—without pressure or aggression—to build a long-term reputation

For fifteen years, Véronique has operated at the intersection of medical innovation, clinical ethics, and operational excellence. A recognized international consultant and speaker in the industry, she has advised clinics, companies, and leaders across the globe—bringing a rare combination of clinical grounding, strategic acumen, and a deep commitment to long-term patient outcomes over short-term performance.

Her work encompasses practice growth, regulatory navigation, ethical leadership, and the increasingly complex intersection of innovation and responsibility in today’s healthcare landscape.

New injectables, new technologies, new product lines—the range of offerings keeps growing, and so does the pressure to try them out. But how do you know when to venture into a new category—and, more importantly, which one to choose without getting burned?

This session addresses the questions rarely asked out loud: at what stage of your business should you invest, and in what? What questions should you ask before making a purchase? How do you calculate a true return on investment—looking beyond the purchase price to factor in training, marketing, content, and adoption time? And above all: how many skincare lines or devices do you really need to build patient loyalty without overwhelming them with options?

• How to determine the right time and the right investment for your clinic
• Hidden costs often overlooked before purchasing
• How to build a cohesive offering that fosters loyalty—without going overboard

For fifteen years, Véronique has operated at the intersection of medical innovation, clinical ethics, and operational excellence. A recognized international consultant and speaker in the industry, she has advised clinics, companies, and leaders across the globe—bringing a rare combination of clinical grounding, strategic acumen, and a deep commitment to long-term patient outcomes over short-term performance.

Her work encompasses practice growth, regulatory navigation, ethical leadership, and the increasingly complex intersection of innovation and responsibility in today’s healthcare landscape.

For many, pivoting to the medical sector seems inevitable. Yet, balancing the pressure to follow the trend against the regulatory and clinical realities of this transition is a delicate act—and the cost of making the leap unprepared is high.

This conference is designed for aesthetics professionals considering a move into the medical space: learn how to navigate the regulatory landscape, assess business and clinical risks, and build a coherent medical service offering—without losing your way.

• Assessing the true cost of a medical transition before taking the leap
• The regulatory journey: where to start without getting overwhelmed
• Complementary rather than competitive: rethinking your role in the ecosystem

For fifteen years, Véronique has operated at the intersection of medical innovation, clinical ethics, and operational excellence. A recognized international consultant and speaker in the industry, she has advised clinics, companies, and leaders across the globe—bringing a rare combination of clinical grounding, strategic acumen, and a deep commitment to long-term patient outcomes over short-term performance.

Her work encompasses practice growth, regulatory navigation, ethical leadership, and the increasingly complex intersection of innovation and responsibility in today’s healthcare landscape.

The medical aesthetics industry has never been more competitive. Driven by trends and new promises, innovation in our field moves faster than our financial capacity to keep up—and the pressure to perform never lets up.

Meanwhile, patients are inundated with treatment options and constantly comparing clinics. Clinic owners, for their part, do not have the luxury of slowing down, faced as they are with commercial leases, staff management, and strict regulatory frameworks. In an increasingly saturated industry, survival mode often becomes the norm—even if we rarely dare to call it by its name.

This presentation offers a candid, unfiltered look at this industry reality—one we all experience but rarely address head-on.

• Why constant innovation creates pressure that few clinics can truly sustain
• How to remain competitive without sacrificing ethics or the patient relationship
• How to build a sustainable practice in a saturated industry—without burning out trying to keep up with everything

Dr. Marie-Laure Desroches, a general practitioner specializing full-time in aesthetic medicine, is a member of the Clinique Face MD team. Recognized for her exceptional skills, she was the first physician recruited by Dr. Sami Moubayed.

She boasts a distinguished academic background, having graduated with honors and received several awards from the University of Sherbrooke and the University of Montreal. Certified by the Canadian Board of Aesthetic Medicine, she has also completed advanced training in injectables in Europe, the United States, and Toronto. Her practice focuses on injectable treatments and achieving natural, harmonious results.

With an artistic background that includes over 20 years of classical ballet and a career as a professional model, she brings a unique aesthetic sensibility to her approach. She is known for her meticulousness, gentle touch, and professionalism, ensuring a high-quality patient experience.

This presentation is designed for professionals who are new to neuromodulators. Dr. Desroches will review key principles: mechanism of action, dilution, dosage, and standard treatment areas in the upper face.

Emphasis will be placed on patient assessment, expectation management, and safety protocols that ensure natural, reproducible results. Concrete examples and practical tips will help participants recognize common pitfalls and effectively manage frequent adverse effects.

An ideal way to build a solid foundation before moving on to more advanced techniques.

Dr. Marie-Laure Desroches, a general practitioner specializing full-time in aesthetic medicine, is a member of the Clinique Face MD team. Recognized for her exceptional skills, she was the first physician recruited by Dr. Sami Moubayed.

She boasts a distinguished academic background, having graduated with honors and received several awards from the University of Sherbrooke and the University of Montreal. Certified by the Canadian Board of Aesthetic Medicine, she has also completed advanced training in injectables in Europe, the United States, and Toronto. Her practice focuses on injectable treatments and achieving natural, harmonious results.

With an artistic background that includes over 20 years of classical ballet and a career as a professional model, she brings a unique aesthetic sensibility to her approach. She is known for her meticulousness, gentle touch, and professionalism, ensuring a high-quality patient experience.

This session covers the most frequently requested clinical injections: lips, cheeks, and chin. Dr. Desroches will present the fundamentals of facial analysis, product selection, and the injection techniques best suited to each area.

The focus will be on safety, key anatomical landmarks, and managing expectations to avoid artificial-looking results. Simple diagrams and clinical video examples will help participants understand how to get started in a progressive, structured manner while respecting the face’s natural harmony and proportions.

Deeply passionate about skin and cosmetic products since working as an esthetician at age 18, she became Canada’s first dermocosmetologist. Her qualifications include a bachelor’s degree in bio-organic and medicinal chemistry, a master’s degree in tissue engineering from LOEX (focusing on psoriasis), and a second master’s degree in industrial cosmetology—completed in France within the world’s top-ranked program—where she also earned the title of European formulator.

Since 2015, through her company, she has shared her passion by delivering high-level lectures and training on skin and cosmetic products to businesses, school boards (vocational training centers), and skin care professionals. Her commitment to excellence led to her appointment as a lecturer at Université Laval, where she teaches in two Faculty of Pharmacy programs.

Have you ever dreamed of communicating directly with skin cells? What if I told you that is now possible?

In the fields of cosmetics and aesthetic medicine, exosomes began generating buzz in Asia around 2018, but their popularity truly skyrocketed between 2021 and 2023. Their arrival in the industry is directly linked to advances in regenerative medicine and stem cell research.

Recent years have enabled us to advance cosmetic research and better understand the full scope of the results. We now have access to a range of exosomes derived from various sources—animal, human, or plant—offering increasingly diverse levels of efficacy.

Let’s dive into the most impressive biotechnological innovation of the last decade!

Deeply passionate about skin and cosmetic products since working as an esthetician at age 18, she became Canada’s first dermocosmetologist. Her qualifications include a bachelor’s degree in bio-organic and medicinal chemistry, a master’s degree in tissue engineering from LOEX (focusing on psoriasis), and a second master’s degree in industrial cosmetology—completed in France within the world’s top-ranked program—where she also earned the title of European formulator.

Since 2015, through her company, she has shared her passion by delivering high-level lectures and training on skin and cosmetic products to businesses, school boards (vocational training centers), and skin care professionals. Her commitment to excellence led to her appointment as a lecturer at Université Laval, where she teaches in two Faculty of Pharmacy programs.

Aesthetic training programs still too rarely address the growing ethnic diversity of skin types found in Quebec.

This seminar will enable you to better understand the specific characteristics of Asian, Hispanic, Black, and mixed-race skin, allowing you to effectively tailor your consultations, in-salon treatments, and product recommendations.

You will discover how these skin types—specifically phototypes III through VI—differ in their cutaneous and melanocytic responses to aesthetic treatments and light sources, as well as the specific issues associated with them.

An exploration of epigenetics designed to optimize your professional practices and results.

Dr. Sami Moubayed, a Stanford-trained ENT surgeon, practices exclusively in facial plastic surgery. He is the founder and medical director of Clinique Face MD, a dedicated facial aesthetics clinic in Montreal staffed by nine professionals specializing in lasers, injectables, and surgery.

He is also an Assistant Professor of Surgery at the University of Montreal. His practice focuses on facial plastic surgery as well as humanitarian surgery.

He has authored a textbook on facial plastic surgery and published over 100 scientific articles, including the eighth most-cited paper on rhinoplasty from the past decade.

This presentation aims to clarify the true nature of facial cosmetic surgery today. Dr. Moubayed will explain the main procedures (rhinoplasty, facelifts, eyelid surgery, etc.), their indications and limitations, as well as the key differences between surgery and injectables.

The focus will be on safety, selecting suitable candidates, and achieving natural-looking results—far removed from the clichés often perpetuated on social media. Participants will leave with a better understanding of the patient journey, from the initial consultation to post-operative follow-up, enabling them to better inform and support their clients.

Dr. Sami Moubayed, a Stanford-trained ENT surgeon, practices exclusively in facial plastic surgery. He is the founder and medical director of Clinique Face MD, a dedicated facial aesthetics clinic in Montreal staffed by nine professionals specializing in lasers, injectables, and surgery.

He is also an Assistant Professor of Surgery at the University of Montreal. His practice focuses on facial plastic surgery as well as humanitarian surgery.

He has authored a textbook on facial plastic surgery and published over 100 scientific articles, including the eighth most-cited paper on rhinoplasty from the past decade.

This session is designed for experienced injectors who wish to deepen their skills in facial injectables.

Dr. Moubayed will cover advanced strategies for volume restoration, facial harmonization, and the treatment of complex areas, with a focus on anatomy, safety, and risk management. Clinical cases will illustrate decision-making, product selection, and injection plans tailored to individual facial anatomy.

The goal is to help participants refine their results, better prevent complications, and develop a comprehensive, structured, and ethical approach to injectable treatments.