May 4 and 5
Toronto 2025

Bruce Peters has been the owner and operator of several award winning locations of Zazou Salon and Academy located on Vancouver’s North Shore for over 30 years. Zazou’s mission is to be community focused and globally minded. Bruce is a European trained hair stylist with an appreciation for the rich tapestry of the salon culture and he’s excited to help provide education to elevate continue to help elevate this beautiful industry. Bruce will present alongside Janine Cannon, the Brand and Business Development Lead for Zazou. With a background in business and marketing, Janine has worked in this industry for over 15 years with a focus on the growth of the business and the team through hiring and marketing campaigns.

Both Bruce and Janine believe in growing people and providing an exceptional experience both for their external guests and internal guest…the team! Their ultimate goal is to help elevate the industry and the communities they work in. By sharing best practices they hope to continue to help others grow and be the most successful version of themselves. Zazou has been honourably mentioned for Best Employer, Service Excellence and Sustainability. 

Alicia Chowen has worked in the hair industry for 8+ years and has developed her skills and techniques for the perfect styles on any hair-type. She loves helping people embrace their natural curls and texture.

Her vast experience in the Vancouver film industry for the past 6 years has further enhanced her styling abilities, allowing her to continuously work closely with some of well known talent in the entertainment industry including: Jordin Sparks, Tawny Cypress, Christina Milian, Tina Knowles and Michelle Williams – just to name a few.

The Texture Workshops started in 2019 when Alicia saw the need for more knowledge in the hair industry when it comes to curly, coily and textured hair. Since then it has grown year after year. Alicia can’t wait to see what the future holds for the workshops

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Lana began her hairstyling career in 2009 in the Ukraine studying at a Sassoon-based academy! She has been training and learning ever since, taking full advantage of each opportunity that comes her way. In her career up to this point, Lana has worked with Harper’s Bazaar Magazine for Ukrainian editorial photo shoots & fashion weeks.

She was also a part of the Toni & Guy Toronto team for 4 years before eventually settling down in Vancouver!
Lana’s hair philosophy is do not follow the trends! Choose what shows the best part of you and makes you feel happy, beautiful, and confident!

Lana is a big fan of performing colour services especially when using Air Touch techniques and achieving an ombre look!

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Samantha Maeve is a master colourist and educator with over a decade of experience in the industry, specialising in custom colour formulations, grey blending, and dimensional blonding. As an artist with Goldwell and one of Suki’s head colour instructors, Samantha brings expert-level technique and a passion for education to every class she leads.

Beyond her technical expertise, Samantha excels at teaching stylists how to build strong client relationships based on trust and communication. In her classes, students learn how to create exceptional colour results while fostering client loyalty, helping them grow both their skillset and their business.

Tracy McArthur is a speaker, mentor, and certified business coach.

President of Business Beauty TM and founder of the Business Beauty Academy, a virtual school specialized in the business aspect for entrepreneurs in the beauty industry.

In 1988, Tracy was entrusted with the task of turning around a financially struggling beauty salon. Through the development and creation of an elaborate plan, she managed to accomplish this mission in just three months. Following this success, she was given the same challenge for several other beauty salons.

Then, in 1991, she chose to apply her skills by launching her own business in the beauty industry, which she managed as an owner for 23 years.

She is dedicated to teaching and guiding professionals in the field towards growing their businesses and becoming top-notch entrepreneurs.

Over the past few years, she has trained and supported hundreds of entrepreneurs, enabling them to reach their full potential and achieve levels of excellence beyond their expectations!

Entrepreneurship has been in her veins since a very young age, and one of her greatest strengths is her ability to quickly conduct a thorough analysis of a business, identifying strengths and areas for improvement, thus enabling the owner to immediately access a plan to accelerate business growth.

Her contribution to the beauty industry is more than a passion; it’s a life mission!

Tracy McArthur is a speaker, mentor, and certified business coach.

President of Business Beauty TM and founder of the Business Beauty Academy, a virtual school specialized in the business aspect for entrepreneurs in the beauty industry.

In 1988, Tracy was entrusted with the task of turning around a financially struggling beauty salon. Through the development and creation of an elaborate plan, she managed to accomplish this mission in just three months. Following this success, she was given the same challenge for several other beauty salons.

Then, in 1991, she chose to apply her skills by launching her own business in the beauty industry, which she managed as an owner for 23 years.

She is dedicated to teaching and guiding professionals in the field towards growing their businesses and becoming top-notch entrepreneurs.

Over the past few years, she has trained and supported hundreds of entrepreneurs, enabling them to reach their full potential and achieve levels of excellence beyond their expectations!

Entrepreneurship has been in her veins since a very young age, and one of her greatest strengths is her ability to quickly conduct a thorough analysis of a business, identifying strengths and areas for improvement, thus enabling the owner to immediately access a plan to accelerate business growth.

Her contribution to the beauty industry is more than a passion; it’s a life mission!

Rachelle McMann is the founder of LIVD IN Hair Co., a premium hair extension brand designed by stylists, for stylists. With over a decade in the industry, she saw a gap in high-quality, true-to-tone extensions and traveled globally to source, test, and develop a collection that blends seamlessly with natural hair.

Passionate about education and empowerment, Rachelle provides stylists with business mentorship, branding strategies, and hands-on training to elevate their extension services. Every strand of LIVD IN Hair is ethically sourced and crafted to simplify the coloring process while maintaining unmatched quality and integrity.

Meet Rachelle at the trade show to experience LIVD IN Hair Co. firsthand and discover how innovation, ethics, and artistry can transform your extension business.

Laura is a hairstylist with a passion for creativity and education with over 15 years of experience. Her journey started in a small town in Germany, where she completed her hairstyling training. She then went on to become a certified makeup artist and wigmaker. Laura’s been lucky enough to work with some amazing clients, including Netflix and with one of the world’s largest opera festivals.

Throughout her career, she’s worked in various salons in Germany and used her skills in film and theater to elevate her service in salon. In 2020, she accomplished a huge milestone and acquired her Master Stylist Certification.

In 2023 she made the move to Vancouver and joined the team at Zazou Salon & Academy. She’s spent the past two years learning and growing and loving her role as an Educator in Zazou’s Advanced Apprenticeship Academy and sharing her knowledge and passion with future talent.

With over two decades of expertise in hairstyling, Simone has cultivated a career that seamlessly blends artistry and mentorship. She honed her craft with prestigious training from La Biosthétique Paris and Vidal Sassoon. Simone’s dedication to her craft led her to work for La Biosthétique in Paris and earned her place as a sought-after colour educator.

While Simone excels in creating stunning transformations with hair, her true passion lies in empowering hairstylists to thrive in their own careers. She specializes in coaching professionals to achieve consistent growth and measurable success, focusing on the cornerstone of every great service: The consultation.

Cristina has a degree in Civil Engineering back in Philippines and currently a Professional Hairstylist at Sukis Salon in Vancouver working at downtown location specializing in precision cutting, styling and updo. Creative, personable and passionate about her craft, Cristina Tocaj has established herself as a successful stylist in Vancouver over the past 6 years.

She is Sasson trained and she has an International Certificate from Georgy Kyot for styling and updo

Cristina’s work is thoughtfully crafted and personally tailored to every client, making every visit to her chair an experience to look forward to.

Cristina is not only an exciting hairstylist, but she is also an educator at Suki’s, teaching the next generation of stylists to be their very best. Cristina believes if you have great hair, you can conquer the world.

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