May 4 and 5
Toronto 2025

Antonella joined the Spa and Wellness industry over 25 years ago. Her passion combined with diverse background in retail, business and operations management will be influential to creating unique solutions to maximize business growth and measured success.

Antonella has an extensive background in the beauty and wellness industry. She started her career on a global level working closely with senior management teams within destination resorts such as Four Seasons Hotel Tunis and Ritz Carlton, Paris. Her role was instrumental in the implementation and execution of intricate management software and booking platforms within operations. She was recruited by Fairmont Hotels to launch Willowstream Spas across their luxury hotel portfolio.

While developing the Willowstream brand she was Spa Director in Bermuda and then Sonoma, California. Her strategic business and financial planning skills lead her to the position of Regional Business Director for a national distributor of multiple luxury beauty brands. She launched and developed programs for international brands such as Comfort Zone by Davines and Jane Iredale of Iredale Mineral Cosmetics.

Antonella joined Spaformation as a Spa Business Coach and Consultant. Her extensive background in the spa industry combined with her passion for business and team development are instrumental in creating unique solutions for businesses across the spa, medical spa and wellness industry.

Antonella joined the Spa and Wellness industry over 25 years ago. Her passion combined with diverse background in retail, business and operations management will be influential to creating unique solutions to maximize business growth and measured success.

Antonella has an extensive background in the beauty and wellness industry. She started her career on a global level working closely with senior management teams within destination resorts such as Four Seasons Hotel Tunis and Ritz Carlton, Paris. Her role was instrumental in the implementation and execution of intricate management software and booking platforms within operations. She was recruited by Fairmont Hotels to launch Willowstream Spas across their luxury hotel portfolio.

While developing the Willowstream brand she was Spa Director in Bermuda and then Sonoma, California. Her strategic business and financial planning skills lead her to the position of Regional Business Director for a national distributor of multiple luxury beauty brands. She launched and developed programs for international brands such as Comfort Zone by Davines and Jane Iredale of Iredale Mineral Cosmetics.

Antonella joined Spaformation as a Spa Business Coach and Consultant. Her extensive background in the spa industry combined with her passion for business and team development are instrumental in creating unique solutions for businesses across the spa, medical spa and wellness industry.

SPAFORMATION, founded by CEO Rob Cass in 2003, is a premier consulting and education firm dedicated to the spa industry. Known for his direct no-nonsense approach infused with humor, Rob delivers impactful sessions tailored for professionals eager to drive meaningful change. With a background that includes leading one of Canada’s 50 Best Managed Private Companies, Rob launched SPAFORMATION to help individuals and teams achieve growth and success.

Drawing on decades of experience in spa and hospitality management and development, SPAFORMATION offers strategic insights and guidance to business owners, corporations, and individuals. Their expertise spans both operational and supply chain aspects, providing a holistic understanding of what drives success—and what doesn’t.

Trusted by industry leaders across North America and the Caribbean, SPAFORMATION is recognized for its deep market knowledge and track record of proven results. As a keynote speaker, author, trainer, and college educator, Rob is committed to elevating standards in day spas, medical spas, resort spas, thermal spas, and destination spas. His collaboration with top innovators fuels his passion for empowering others to excel in the competitive spa industry.

SPAFORMATION, founded by CEO Rob Cass in 2003, is a premier consulting and education firm dedicated to the spa industry. Known for his direct no-nonsense approach infused with humor, Rob delivers impactful sessions tailored for professionals eager to drive meaningful change. With a background that includes leading one of Canada’s 50 Best Managed Private Companies, Rob launched SPAFORMATION to help individuals and teams achieve growth and success.

Drawing on decades of experience in spa and hospitality management and development, SPAFORMATION offers strategic insights and guidance to business owners, corporations, and individuals. Their expertise spans both operational and supply chain aspects, providing a holistic understanding of what drives success—and what doesn’t.

Trusted by industry leaders across North America and the Caribbean, SPAFORMATION is recognized for its deep market knowledge and track record of proven results. As a keynote speaker, author, trainer, and college educator, Rob is committed to elevating standards in day spas, medical spas, resort spas, thermal spas, and destination spas. His collaboration with top innovators fuels his passion for empowering others to excel in the competitive spa industry.

Jayna Marie is a multi-award winning Podcast Host and Makeup Artist with over 20 years experience glamming brides and celebrities around the world.

Her show, Big Lash Energy, is a masterclass in girl talk and encourages women to find beauty in life’s messiest moments. When it comes to makeup, she’s known for her flawless, glowing skin as well as her culturally diverse clientele.

Come to Jayna’s talks ready to laugh and learn because this self proclaimed “professional hype woman” never holds back!

Jayna Marie is a multi-award winning Podcast Host and Makeup Artist with over 20 years experience glamming brides and celebrities around the world.

Her show, Big Lash Energy, is a masterclass in girl talk and encourages women to find beauty in life’s messiest moments. When it comes to makeup, she’s known for her flawless, glowing skin as well as her culturally diverse clientele.

Come to Jayna’s talks ready to laugh and learn because this self proclaimed “professional hype woman” never holds back!

Tracy McArthur is a speaker, mentor, and certified business coach.

President of Business Beauty TM and founder of the Business Beauty Academy, a virtual school specialized in the business aspect for entrepreneurs in the beauty industry.

In 1988, Tracy was entrusted with the task of turning around a financially struggling beauty salon. Through the development and creation of an elaborate plan, she managed to accomplish this mission in just three months. Following this success, she was given the same challenge for several other beauty salons.

Then, in 1991, she chose to apply her skills by launching her own business in the beauty industry, which she managed as an owner for 23 years.

She is dedicated to teaching and guiding professionals in the field towards growing their businesses and becoming top-notch entrepreneurs.

Over the past few years, she has trained and supported hundreds of entrepreneurs, enabling them to reach their full potential and achieve levels of excellence beyond their expectations!

Entrepreneurship has been in her veins since a very young age, and one of her greatest strengths is her ability to quickly conduct a thorough analysis of a business, identifying strengths and areas for improvement, thus enabling the owner to immediately access a plan to accelerate business growth.

Her contribution to the beauty industry is more than a passion; it’s a life mission!

Tracy McArthur is a speaker, mentor, and certified business coach.

President of Business Beauty TM and founder of the Business Beauty Academy, a virtual school specialized in the business aspect for entrepreneurs in the beauty industry.

In 1988, Tracy was entrusted with the task of turning around a financially struggling beauty salon. Through the development and creation of an elaborate plan, she managed to accomplish this mission in just three months. Following this success, she was given the same challenge for several other beauty salons.

Then, in 1991, she chose to apply her skills by launching her own business in the beauty industry, which she managed as an owner for 23 years.

She is dedicated to teaching and guiding professionals in the field towards growing their businesses and becoming top-notch entrepreneurs.

Over the past few years, she has trained and supported hundreds of entrepreneurs, enabling them to reach their full potential and achieve levels of excellence beyond their expectations!

Entrepreneurship has been in her veins since a very young age, and one of her greatest strengths is her ability to quickly conduct a thorough analysis of a business, identifying strengths and areas for improvement, thus enabling the owner to immediately access a plan to accelerate business growth.

Her contribution to the beauty industry is more than a passion; it’s a life mission!

Angelina and Domenic Pucci, co-founders of MediSpa Pros, bring a unique combination of clinical expertise and marketing precision to help medical aesthetic businesses thrive.

Angelina, a Medical Aesthetician and former Application Specialist at Dermaspark Products, combines hands-on experience with professional training from All Body Laser Corp and mentorship under the renowned Dr. Diane Wong at Glow Medi Spa. She helps clinic owners select the right equipment, integrate it seamlessly, and create standout treatment menus. Her expertise in layering and stacking treatments ensures clinics deliver exceptional results with the finer touch points.

Domenic, a former Marketing Director at Salient Medical with 20 years of digital marketing experience, has successfully launched several medical devices in Canada, managing everything from marketing materials to clinical training. He transforms clinical offerings into high-performing campaigns through social media, online advertising, and SEO, driving visibility and growth.

Angelina and Domenic offer a comprehensive approach to clinic success, blending clinical operations with targeted marketing to elevate your practice, differentiate you from competitors, and drive growth in a competitive industry.

Angelina and Domenic Pucci, co-founders of MediSpa Pros, bring a unique combination of clinical expertise and marketing precision to help medical aesthetic businesses thrive.

Angelina, a Medical Aesthetician and former Application Specialist at Dermaspark Products, combines hands-on experience with professional training from All Body Laser Corp and mentorship under the renowned Dr. Diane Wong at Glow Medi Spa. She helps clinic owners select the right equipment, integrate it seamlessly, and create standout treatment menus. Her expertise in layering and stacking treatments ensures clinics deliver exceptional results with the finer touch points.

Domenic, a former Marketing Director at Salient Medical with 20 years of digital marketing experience, has successfully launched several medical devices in Canada, managing everything from marketing materials to clinical training. He transforms clinical offerings into high-performing campaigns through social media, online advertising, and SEO, driving visibility and growth.

Angelina and Domenic offer a comprehensive approach to clinic success, blending clinical operations with targeted marketing to elevate your practice, differentiate you from competitors, and drive growth in a competitive industry.

As a multi-award-winning Medical Esthetician Body Transformation Coach co-owner of Body Tuned By. Laura Soulios has genuinely learned to wear many hats.

After her own personal skin and body transformation, learning how to reverse the signs of aging with nutrition and strength training, she knew she needed to help more women like her. Laura not only works with women on the outer appearance but with the inner body. 

Customized workout plans, skincare treatments and nutritional plans she helps her clients achieve the body they have always wanted. 

In her own journey, Laura never imagined that she could lose weight, build confidence, embrace her body and become a highly-published fitness model. She was able to achieve all of this while being a wife, mom, and business owner! Now Laura is privileged to help so many other high-achieving women accomplish their impossible!

As a multi-award-winning Medical Esthetician Body Transformation Coach co-owner of Body Tuned By. Laura Soulios has genuinely learned to wear many hats.

After her own personal skin and body transformation, learning how to reverse the signs of aging with nutrition and strength training, she knew she needed to help more women like her. Laura not only works with women on the outer appearance but with the inner body. 

Customized workout plans, skincare treatments and nutritional plans she helps her clients achieve the body they have always wanted. 

In her own journey, Laura never imagined that she could lose weight, build confidence, embrace her body and become a highly-published fitness model. She was able to achieve all of this while being a wife, mom, and business owner! Now Laura is privileged to help so many other high-achieving women accomplish their impossible!