{"id":141466,"date":"2026-09-10T20:45:07","date_gmt":"2026-09-10T20:45:07","guid":{"rendered":"https:\/\/esishow.com\/?p=141466"},"modified":"2026-10-08T18:05:58","modified_gmt":"2026-10-08T18:05:58","slug":"tendances-beaute-et-innovations-de-l-industrie","status":"publish","type":"post","link":"https:\/\/esishow.com\/fr\/tendances-beaute-et-innovations-de-l-industrie\/","title":{"rendered":"Tendances beaut\u00e9 et innovations de l\u2019industrie"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.1;\"><h1>Tendances beaut\u00e9 et innovations de l\u2019industrie<\/h1><\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.1;\"><h2>Comprendre les tendances beaut\u00e9 et innovations de l\u2019industrie pour identifier les changements durables, \u00e9valuer les nouvelles solutions et prendre de meilleures d\u00e9cisions professionnelles<\/h2><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">L\u2019industrie professionnelle de la beaut\u00e9 \u00e9volue rapidement, mais toutes les nouveaut\u00e9s n\u2019ont pas la m\u00eame importance. Certains produits ou technologies connaissent une popularit\u00e9 de quelques mois, alors que d\u2019autres changements transforment durablement la fa\u00e7on dont les professionnels analysent la peau, s\u00e9lectionnent leurs traitements, choisissent leurs fournisseurs et d\u00e9veloppent leurs entreprises.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"956\" data-end=\"1331\">Suivre les <strong data-start=\"967\" data-end=\"1017\">tendances beaut\u00e9 et innovations de l\u2019industrie<\/strong> ne consiste donc pas simplement \u00e0 savoir \u00ab ce qui est nouveau \u00bb. Pour l\u2019esth\u00e9ticienne, la professionnelle en m\u00e9dico-esth\u00e9tique, l\u2019infirmi\u00e8re, le m\u00e9decin, le propri\u00e9taire de spa, le gestionnaire ou l\u2019acheteur, il s\u2019agit surtout de d\u00e9terminer <strong data-start=\"1259\" data-end=\"1330\">ce qui est susceptible d\u2019avoir une influence r\u00e9elle sur la pratique<\/strong>.<\/p>\n<p data-start=\"1333\" data-end=\"1727\">Personnalisation, intelligence artificielle appliqu\u00e9e \u00e0 l\u2019analyse cutan\u00e9e, <a href=\"https:\/\/en.wikipedia.org\/wiki\/K-beauty\" target=\"_blank\" rel=\"noopener\">K-Beauty<\/a>, esth\u00e9tique r\u00e9g\u00e9n\u00e9rative, technologies LED, formulations \u00e9coresponsables et \u00e9volution de la science cosm\u00e9tique font notamment partie des mouvements qui influencent actuellement le march\u00e9 professionnel. La v\u00e9ritable question devient alors : <strong data-start=\"1657\" data-end=\"1727\">quelle tendance m\u00e9rite r\u00e9ellement notre attention professionnelle?<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty.jpg\" class=\"lazyload img-responsive wp-image-141456\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esthetique-spa-international-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-ticket-alt fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BILLETS | TOUS LES SALONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Une tendance n\u2019est pas n\u00e9cessairement une mode<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1780\" data-end=\"2053\">Une mode peut appara\u00eetre rapidement, exploser sur les r\u00e9seaux sociaux et perdre son influence quelques mois plus tard. Une tendance durable traduit g\u00e9n\u00e9ralement une transformation plus profonde des produits, technologies, traitements, ingr\u00e9dients ou pratiques commerciales.<\/p>\n<p data-start=\"2055\" data-end=\"2219\">Pour le professionnel, la distinction est importante. Un ph\u00e9nom\u00e8ne passager peut simplement justifier une veille, alors qu\u2019une transformation durable peut mener \u00e0 :<\/p>\n<ul data-start=\"2221\" data-end=\"2336\">\n<li data-section-id=\"1j9bo0t\" data-start=\"2221\" data-end=\"2236\">Une formation<\/li>\n<li data-section-id=\"dly6mv\" data-start=\"2237\" data-end=\"2257\">Une nouvelle gamme<\/li>\n<li data-section-id=\"wrqam2\" data-start=\"2258\" data-end=\"2289\">Une modification de protocole<\/li>\n<li data-section-id=\"vykc7b\" data-start=\"2290\" data-end=\"2316\">Une nouvelle technologie<\/li>\n<li data-section-id=\"1ajcy5a\" data-start=\"2317\" data-end=\"2336\">Un investissement<\/li>\n<\/ul>\n<p data-start=\"2338\" data-end=\"2502\">L\u2019objectif n\u2019est donc pas de suivre toutes les nouveaut\u00e9s, mais <strong data-start=\"2402\" data-end=\"2501\">d\u2019identifier celles qui peuvent r\u00e9ellement modifier la pratique ou les attentes de la client\u00e8le<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La personnalisation devient progressivement la norme<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2561\" data-end=\"2796\">Pendant longtemps, les protocoles \u00e9taient largement structur\u00e9s autour de grandes cat\u00e9gories : peau s\u00e8che, grasse, sensible ou mature. Ces classifications demeurent utiles, mais la pratique professionnelle devient beaucoup plus nuanc\u00e9e.<\/p>\n<p data-start=\"2798\" data-end=\"2864\">Les professionnels consid\u00e8rent maintenant davantage de variables :<\/p>\n<ul data-start=\"2866\" data-end=\"3005\">\n<li data-section-id=\"1m79n5z\" data-start=\"2866\" data-end=\"2890\">\u00c9tat actuel de la peau<\/li>\n<li data-section-id=\"6lhgdj\" data-start=\"2891\" data-end=\"2904\">Hydratation<\/li>\n<li data-section-id=\"o24yih\" data-start=\"2905\" data-end=\"2919\">Pigmentation<\/li>\n<li data-section-id=\"z76ebd\" data-start=\"2920\" data-end=\"2933\">Sensibilit\u00e9<\/li>\n<li data-section-id=\"5niitz\" data-start=\"2934\" data-end=\"2962\">Historique des traitements<\/li>\n<li data-section-id=\"1mspc3l\" data-start=\"2963\" data-end=\"2974\">Objectifs<\/li>\n<li data-section-id=\"1vtigya\" data-start=\"2975\" data-end=\"3005\">Produits utilis\u00e9s \u00e0 domicile<\/li>\n<\/ul>\n<p data-start=\"3007\" data-end=\"3255\">Cette \u00e9volution influence directement les produits, les technologies et la consultation. Les marques d\u00e9veloppent des gammes plus modulables, les appareils proposent plusieurs param\u00e8tres et les syst\u00e8mes d\u2019analyse fournissent davantage d\u2019information.<\/p>\n<p data-start=\"3257\" data-end=\"3433\">Le protocole passe progressivement de <strong data-start=\"3295\" data-end=\"3341\">\u00ab Voici notre traitement pour peau s\u00e8che \u00bb<\/strong> \u00e0 <strong data-start=\"3344\" data-end=\"3433\">\u00ab Voici le protocole que nous construisons selon ce que nous observons aujourd\u2019hui. \u00bb<\/strong><\/p>\n<h2 data-section-id=\"h8gwr0\" data-start=\"3435\" data-end=\"3527\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-consults.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-consults.jpg\" class=\"lazyload img-responsive wp-image-141457\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-consults-200x134.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-consults-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-consults-600x401.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-consults.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esi-show-faq-foire-aux-questions\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-question-circle fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">D\u00c9COUVREZ NOTRE FAQ<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>L\u2019analyse technologique et l\u2019intelligence artificielle soutiennent cette personnalisation<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"3529\" data-end=\"3778\">Les syst\u00e8mes d\u2019analyse cutan\u00e9e permettent de documenter diff\u00e9rentes caract\u00e9ristiques, de faciliter certaines observations et de suivre leur \u00e9volution. La technologie peut enrichir la consultation, mais elle ne remplace pas le jugement professionnel.<\/p>\n<p data-start=\"3780\" data-end=\"3923\">Historique, traitements r\u00e9cents, produits utilis\u00e9s, tol\u00e9rance et objectifs demeurent des \u00e9l\u00e9ments que le professionnel doit mettre en contexte.<\/p>\n<p data-start=\"3925\" data-end=\"4213\">L\u2019intelligence artificielle commence \u00e9galement \u00e0 appara\u00eetre dans l\u2019analyse cutan\u00e9e, l\u2019interpr\u00e9tation de donn\u00e9es, la personnalisation des recommandations et certaines exp\u00e9riences num\u00e9riques. Elle peut devenir une couche suppl\u00e9mentaire d\u2019information plut\u00f4t qu\u2019un substitut au professionnel.<\/p>\n<p data-start=\"4215\" data-end=\"4269\">Avant d\u2019adopter un outil, il faut notamment demander :<\/p>\n<ul data-start=\"4271\" data-end=\"4503\">\n<li data-section-id=\"df701j\" data-start=\"4271\" data-end=\"4300\">Que mesure-t-il r\u00e9ellement?<\/li>\n<li data-section-id=\"1bo1t5t\" data-start=\"4301\" data-end=\"4342\">Comment les r\u00e9sultats sont-ils g\u00e9n\u00e9r\u00e9s?<\/li>\n<li data-section-id=\"oav0zg\" data-start=\"4343\" data-end=\"4380\">Quelle information est automatis\u00e9e?<\/li>\n<li data-section-id=\"1lqjywt\" data-start=\"4381\" data-end=\"4425\">Comment les donn\u00e9es sont-elles conserv\u00e9es?<\/li>\n<li data-section-id=\"1bicgq\" data-start=\"4426\" data-end=\"4459\">Quelle est la reproductibilit\u00e9?<\/li>\n<li data-section-id=\"gonv3s\" data-start=\"4460\" data-end=\"4503\">Comment s\u2019int\u00e8gre-t-il \u00e0 la consultation?<\/li>\n<\/ul>\n<p data-start=\"4505\" data-end=\"4610\"><strong data-start=\"4505\" data-end=\"4610\">La v\u00e9ritable valeur de l\u2019intelligence artificielle en esth\u00e9tique se trouve dans son utilit\u00e9 pratique.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty.jpg\" class=\"lazyload img-responsive wp-image-141456\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/k-beauty.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/le-salon-de-la-beaute-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-door-open fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">DEVENIR EXPOSANT<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La K-Beauty influence bien davantage que les produits cor\u00e9ens<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4678\" data-end=\"4926\">L\u2019influence de la beaut\u00e9 cor\u00e9enne est aujourd\u2019hui largement int\u00e9gr\u00e9e au march\u00e9 international. Masques en feuille, textures l\u00e9g\u00e8res, ingr\u00e9dients ferment\u00e9s, \u00e9crans solaires avanc\u00e9s et syst\u00e8mes de d\u00e9livrance innovants en constituent certains exemples.<\/p>\n<p data-start=\"4928\" data-end=\"5000\">Mais la K-Beauty influence \u00e9galement une philosophie de soins ax\u00e9e sur :<\/p>\n<ul data-start=\"5002\" data-end=\"5124\">\n<li data-section-id=\"19vgm3m\" data-start=\"5002\" data-end=\"5014\">Pr\u00e9vention<\/li>\n<li data-section-id=\"6lhgdj\" data-start=\"5015\" data-end=\"5028\">Hydratation<\/li>\n<li data-section-id=\"jeyhb8\" data-start=\"5029\" data-end=\"5040\">Constance<\/li>\n<li data-section-id=\"1i2v4i1\" data-start=\"5041\" data-end=\"5076\">Maintien de la qualit\u00e9 de la peau<\/li>\n<li data-section-id=\"1nx4z2y\" data-start=\"5077\" data-end=\"5124\">Superposition de formulations compl\u00e9mentaires<\/li>\n<\/ul>\n<p data-start=\"5126\" data-end=\"5347\">Pour les professionnels, l\u2019int\u00e9r\u00eat n\u2019est pas d\u2019imposer une routine en dix \u00e9tapes, mais de comprendre <strong data-start=\"5227\" data-end=\"5346\">pourquoi certaines philosophies s\u00e9duisent le march\u00e9 et comment elles peuvent enrichir les protocoles professionnels<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La science prend une place grandissante dans le discours beaut\u00e9<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5417\" data-end=\"5686\">Le march\u00e9 professionnel accorde davantage d\u2019attention aux formulations, concentrations, syst\u00e8mes de d\u00e9livrance, donn\u00e9es et stabilit\u00e9 des actifs. Peptides, barri\u00e8re cutan\u00e9e, microbiome et approches dermocosm\u00e9tiques contribuent \u00e0 rendre la conversation plus scientifique.<\/p>\n<p data-start=\"5688\" data-end=\"5800\">Le professionnel peut ainsi d\u00e9passer la simple question : \u00ab Quel est votre ingr\u00e9dient vedette? \u00bb pour demander :<\/p>\n<ul data-start=\"5802\" data-end=\"5986\">\n<li data-section-id=\"jgqtiu\" data-start=\"5802\" data-end=\"5828\">Pourquoi cet ingr\u00e9dient?<\/li>\n<li data-section-id=\"yu07mn\" data-start=\"5829\" data-end=\"5860\">Pourquoi cette concentration?<\/li>\n<li data-section-id=\"1skqwea\" data-start=\"5861\" data-end=\"5899\">Qu\u2019est-ce qui soutient l\u2019all\u00e9gation?<\/li>\n<li data-section-id=\"gposo3\" data-start=\"5900\" data-end=\"5945\">Comment la formulation est-elle stabilis\u00e9e?<\/li>\n<li data-section-id=\"14nypqu\" data-start=\"5946\" data-end=\"5986\">Comment s\u2019int\u00e8gre-t-elle au protocole?<\/li>\n<\/ul>\n<p data-start=\"5988\" data-end=\"6113\">Cette \u00e9volution renforce le r\u00f4le du professionnel comme <strong data-start=\"6044\" data-end=\"6112\">interpr\u00e8te de l\u2019innovation plut\u00f4t que simple relais du marketing<\/strong>.<\/p>\n<h2 data-section-id=\"ve3r0c\" data-start=\"6115\" data-end=\"6170\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Le microbiome ouvre de nouvelles pistes de r\u00e9flexion<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6172\" data-end=\"6335\">L\u2019int\u00e9r\u00eat pour le microbiome influence notamment la recherche sur la barri\u00e8re cutan\u00e9e, la sensibilit\u00e9, l\u2019\u00e9quilibre de la peau et le d\u00e9veloppement des formulations.<\/p>\n<p data-start=\"6337\" data-end=\"6553\">Pour le professionnel, l\u2019objectif n\u2019est pas de transformer imm\u00e9diatement chaque d\u00e9couverte scientifique en protocole. Il s\u2019agit plut\u00f4t de comprendre suffisamment ces concepts pour mieux \u00e9valuer les produits propos\u00e9s.<\/p>\n<p data-start=\"6555\" data-end=\"6773\">Lorsqu\u2019une marque affirme \u00eatre \u00ab microbiome-friendly \u00bb, il devient pertinent de demander ce que cette expression signifie r\u00e9ellement, quelle est la logique de la formulation et quelles donn\u00e9es soutiennent l\u2019all\u00e9gation.<\/p>\n<p data-start=\"6775\" data-end=\"6871\"><strong data-start=\"6775\" data-end=\"6871\">Une tendance scientifique devient utile lorsqu\u2019elle permet de poser de meilleures questions.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/microbiome.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/microbiome.jpg\" class=\"lazyload img-responsive wp-image-141458\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/microbiome-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/microbiome-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/microbiome-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/microbiome.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/congres-esthetique-contactez-nous\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-file-signature fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BESOIN DE PLUS D&rsquo;INFO?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>L\u2019esth\u00e9tique r\u00e9g\u00e9n\u00e9rative attire beaucoup d\u2019attention<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6931\" data-end=\"7153\">L\u2019esth\u00e9tique r\u00e9g\u00e9n\u00e9rative et les exosomes font partie des domaines \u00e9mergents qui attirent l\u2019attention de l\u2019industrie. Plus une cat\u00e9gorie est nouvelle ou prometteuse, plus elle doit cependant \u00eatre abord\u00e9e avec discernement.<\/p>\n<p data-start=\"7155\" data-end=\"7228\">Avant d\u2019int\u00e9grer une innovation \u00e9mergente, il faut notamment comprendre :<\/p>\n<ul data-start=\"7230\" data-end=\"7434\">\n<li data-section-id=\"1quwutw\" data-start=\"7230\" data-end=\"7267\">Ce que le terme signifie r\u00e9ellement<\/li>\n<li data-section-id=\"hl20v7\" data-start=\"7268\" data-end=\"7314\">Quels produits ou technologies sont propos\u00e9s<\/li>\n<li data-section-id=\"19hrwxi\" data-start=\"7315\" data-end=\"7356\">Quelles qualifications sont n\u00e9cessaires<\/li>\n<li data-section-id=\"1ei4gm9\" data-start=\"7357\" data-end=\"7396\">Quelles utilisations sont appropri\u00e9es<\/li>\n<li data-section-id=\"16gosu2\" data-start=\"7397\" data-end=\"7434\">Quel cadre professionnel s\u2019applique<\/li>\n<\/ul>\n<p data-start=\"7436\" data-end=\"7671\">Une innovation ne devrait jamais \u00eatre adopt\u00e9e uniquement parce qu\u2019elle semble repr\u00e9senter <strong data-start=\"7526\" data-end=\"7559\">\u00ab la prochaine grande chose \u00bb<\/strong>. C\u2019est pr\u00e9cis\u00e9ment dans ces domaines que la formation, la comparaison et la validation deviennent essentielles.<\/p>\n<h2 data-section-id=\"lxwsvq\" data-start=\"7673\" data-end=\"7740\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Masque LED lumi\u00e8re rouge illustrant tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/red-light.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/red-light.jpg\" class=\"lazyload img-responsive wp-image-141459\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/red-light-200x134.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/red-light-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/red-light-600x401.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/red-light.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/salon-de-l-esthetique-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-comments fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">D\u00c9COUVREZ NOTRE C\u00d4T\u00c9 SOCIAL&#8230;<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Les technologies non invasives continuent de transformer l\u2019offre<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"7742\" data-end=\"7890\">LED, radiofr\u00e9quence, analyse cutan\u00e9e et diff\u00e9rentes technologies destin\u00e9es au visage ou au corps continuent de diversifier les menus professionnels.<\/p>\n<p data-start=\"7892\" data-end=\"8108\">L\u2019innovation ne consiste toutefois pas simplement \u00e0 ajouter un appareil. Il faut comprendre son m\u00e9canisme, son r\u00f4le, la client\u00e8le vis\u00e9e, les exigences de formation et la fa\u00e7on dont il compl\u00e8te les services existants.<\/p>\n<p data-start=\"8110\" data-end=\"8365\">Les technologies LED illustrent bien cette \u00e9volution. Nouvelles configurations, applications et int\u00e9grations aux protocoles continuent d\u2019appara\u00eetre. Toutes les plateformes ne sont donc pas \u00e9quivalentes simplement parce qu\u2019elles utilisent le terme \u00ab LED \u00bb.<\/p>\n<p data-start=\"8367\" data-end=\"8412\">Avant de choisir, il faut notamment \u00e9valuer :<\/p>\n<ul data-start=\"8414\" data-end=\"8534\">\n<li data-section-id=\"pjgwch\" data-start=\"8414\" data-end=\"8428\">Applications<\/li>\n<li data-section-id=\"1bwj8vc\" data-start=\"8429\" data-end=\"8458\">Int\u00e9gration aux traitements<\/li>\n<li data-section-id=\"x6lagz\" data-start=\"8459\" data-end=\"8470\">Formation<\/li>\n<li data-section-id=\"11bpj2t\" data-start=\"8471\" data-end=\"8490\">Dur\u00e9e des s\u00e9ances<\/li>\n<li data-section-id=\"1eyv7vs\" data-start=\"8491\" data-end=\"8534\">Compatibilit\u00e9 avec les services existants<\/li>\n<\/ul>\n<p data-start=\"8536\" data-end=\"8640\"><strong data-start=\"8536\" data-end=\"8640\">Une nouvelle technologie poss\u00e8de une v\u00e9ritable valeur lorsqu\u2019elle am\u00e9liore une offre d\u00e9j\u00e0 coh\u00e9rente.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Le d\u00e9veloppement durable influence les d\u00e9cisions professionnelles<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"8712\" data-end=\"8819\">Les pr\u00e9occupations environnementales \u00e9largissent \u00e9galement les crit\u00e8res utilis\u00e9s pour \u00e9valuer les marques :<\/p>\n<ul data-start=\"8821\" data-end=\"8919\">\n<li data-section-id=\"1kgdcow\" data-start=\"8821\" data-end=\"8832\">Emballage<\/li>\n<li data-section-id=\"2eclch\" data-start=\"8833\" data-end=\"8845\">Provenance<\/li>\n<li data-section-id=\"o2znm1\" data-start=\"8846\" data-end=\"8865\">Approvisionnement<\/li>\n<li data-section-id=\"1e0ufuv\" data-start=\"8866\" data-end=\"8878\">Gaspillage<\/li>\n<li data-section-id=\"1kd5ldk\" data-start=\"8879\" data-end=\"8894\">Recyclabilit\u00e9<\/li>\n<li data-section-id=\"10xqapb\" data-start=\"8895\" data-end=\"8919\">M\u00e9thodes de production<\/li>\n<\/ul>\n<p data-start=\"8921\" data-end=\"9129\">Durabilit\u00e9, transparence des ingr\u00e9dients, approvisionnement \u00e9thique et emballages \u00e9coresponsables peuvent d\u00e9sormais influencer certaines d\u00e9cisions d\u2019achat et m\u00eame le positionnement d\u2019un spa ou d\u2019une clinique.<\/p>\n<p data-start=\"9131\" data-end=\"9409\">Mais des termes comme \u00ab vert \u00bb, \u00ab clean \u00bb, \u00ab responsable \u00bb ou \u00ab durable \u00bb ne suffisent pas. Le professionnel doit comprendre quelles mesures sont r\u00e9ellement mises en place et leur influence sur l\u2019approvisionnement, les emballages, les formats professionnels et les consommables.<\/p>\n<p data-start=\"9411\" data-end=\"9498\"><strong data-start=\"9411\" data-end=\"9498\">La durabilit\u00e9 devient pertinente lorsqu\u2019elle peut \u00eatre \u00e9valu\u00e9e au-del\u00e0 du branding.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Les m\u00e9dias sociaux acc\u00e9l\u00e8rent les tendances<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"9548\" data-end=\"9841\">TikTok, Instagram, YouTube et les cr\u00e9ateurs de contenu ont radicalement acc\u00e9l\u00e9r\u00e9 la circulation de l\u2019information beaut\u00e9. Une nouveaut\u00e9 peut aujourd\u2019hui devenir mondiale en quelques semaines et un produit devenir viral avant m\u00eame que les professionnels aient eu le temps d\u2019en \u00e9valuer l\u2019int\u00e9r\u00eat.<\/p>\n<p data-start=\"9843\" data-end=\"9974\">Les clients arrivent donc parfois en demandant directement un ingr\u00e9dient, une marque, une technologie ou un traitement vu en ligne.<\/p>\n<p data-start=\"9976\" data-end=\"10106\">Le professionnel ne peut ignorer ces conversations, mais il ne doit pas non plus \u00eatre dirig\u00e9 par elles. Il doit pouvoir r\u00e9pondre :<\/p>\n<p data-start=\"10108\" data-end=\"10255\"><strong data-start=\"10108\" data-end=\"10255\">\u00ab Oui, je connais cette approche. Voici ce qu\u2019elle signifie r\u00e9ellement et pourquoi elle est \u2014 ou n\u2019est pas \u2014 appropri\u00e9e dans votre situation. \u00bb<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Influenceur pour tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/social-trends.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/social-trends.jpg\" class=\"lazyload img-responsive wp-image-141460\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/social-trends-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/social-trends-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/social-trends-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/social-trends.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esthetique-spa-international-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-ticket-alt fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BILLETS | TOUS LES SALONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Une client\u00e8le mieux inform\u00e9e exige des professionnels encore mieux inform\u00e9s<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-13\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"10337\" data-end=\"10574\">Un client peut aujourd\u2019hui consulter des dizaines d\u2019articles et de vid\u00e9os avant son rendez-vous. Cette accessibilit\u00e9 \u00e0 l\u2019information peut faciliter certaines discussions, mais elle augmente \u00e9galement les attentes envers le professionnel.<\/p>\n<p data-start=\"10576\" data-end=\"10764\">L\u2019avantage professionnel ne consiste donc plus simplement \u00e0 poss\u00e9der l\u2019information. Il consiste \u00e0 savoir <strong data-start=\"10681\" data-end=\"10763\">\u00e9valuer sa qualit\u00e9, la contextualiser et la transformer en d\u00e9cision pertinente<\/strong>.<\/p>\n<p data-start=\"10766\" data-end=\"10911\">La formation continue devient ainsi particuli\u00e8rement importante dans une industrie o\u00f9 technologies, ingr\u00e9dients et attentes \u00e9voluent constamment.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Acheteuse en train de choisir en fonction des tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-browsing-cosmetics.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-browsing-cosmetics.jpg\" class=\"lazyload img-responsive wp-image-141461\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-browsing-cosmetics-200x134.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-browsing-cosmetics-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-browsing-cosmetics-600x401.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-browsing-cosmetics.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-bullhorn fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">VOIR NOS \u00c9V\u00c9NEMENTS<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Toute innovation doit aussi \u00eatre \u00e9valu\u00e9e commercialement<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"10974\" data-end=\"11287\">Pour un propri\u00e9taire ou un gestionnaire, une nouveaut\u00e9 peut \u00eatre excellente professionnellement sans repr\u00e9senter un bon investissement. Une technologie peut \u00eatre fascinante mais peu demand\u00e9e, une gamme innovante mais difficile \u00e0 int\u00e9grer ou un produit viral sans correspondre au positionnement de l\u2019\u00e9tablissement.<\/p>\n<p data-start=\"11289\" data-end=\"11356\">Toute innovation devrait donc \u00eatre \u00e9valu\u00e9e selon trois dimensions :<\/p>\n<h3 data-section-id=\"1u9s9ql\" data-start=\"11358\" data-end=\"11403\"><span role=\"text\"><strong data-start=\"11362\" data-end=\"11403\">Innovation + pertinence + rentabilit\u00e9<\/strong><\/span><\/h3>\n<p data-start=\"11405\" data-end=\"11435\">Il faut notamment d\u00e9terminer :<\/p>\n<ul data-start=\"11437\" data-end=\"11630\">\n<li data-section-id=\"1gn7k5o\" data-start=\"11437\" data-end=\"11463\">Existe-t-il une demande?<\/li>\n<li data-section-id=\"191f4ol\" data-start=\"11464\" data-end=\"11484\">Quel sera le co\u00fbt?<\/li>\n<li data-section-id=\"17w77fn\" data-start=\"11485\" data-end=\"11520\">Quelle formation sera n\u00e9cessaire?<\/li>\n<li data-section-id=\"c1xvl2\" data-start=\"11521\" data-end=\"11575\">Quel volume permettra de r\u00e9cup\u00e9rer l\u2019investissement?<\/li>\n<li data-section-id=\"d8d22z\" data-start=\"11576\" data-end=\"11630\">Quelle pourrait \u00eatre la dur\u00e9e de vie de la tendance?<\/li>\n<\/ul>\n<p data-start=\"11632\" data-end=\"11719\">Si l\u2019un des trois \u00e9l\u00e9ments fondamentaux manque, la d\u00e9cision m\u00e9rite davantage d\u2019analyse.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/in-booth-back-pblue.jpg\" data-bg-repeat=\"true\" data-bg-gradient-type=\"linear\" data-bg-gradient-angle=\"180\" data-bg-gradient-start-color=\"hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),calc(var(--awb-custom_color_1-l) - 15%),calc(var(--awb-custom_color_1-a) - 20%))\" data-bg-gradient-start-position=\"0\" data-bg-gradient-end-color=\"rgba(255,255,255,0)\" data-bg-gradient-end-position=\"100\" data-bg-radial-direction=\"center center\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-image:linear-gradient(180deg, hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),calc(var(--awb-custom_color_1-l) - 15%),calc(var(--awb-custom_color_1-a) - 20%)) 0%,rgba(255,255,255,0) 100%);;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/in-booth-back-pblue.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),calc(var(--awb-custom_color_1-l) - 15%),calc(var(--awb-custom_color_1-a) - 20%)) 0%,rgba(255,255,255,0) 100%)\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three line\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\">Restez \u00e0 l\u2019affut!<\/h3><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;\"><p>Abonnez-vous \u00e0 l\u2019infolettre ESI SHOW<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-bottom:15px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"165\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl.png\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl.png\" alt class=\"lazyload img-responsive 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             <\/form>\n                        <\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Une tendance ne devrait jamais dicter le positionnement de l\u2019entreprise<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11797\" data-end=\"11990\">Une clinique qui modifie constamment son offre selon les derni\u00e8res tendances risque de perdre sa coh\u00e9rence. Chaque nouveaut\u00e9 devrait plut\u00f4t \u00eatre \u00e9valu\u00e9e en fonction du positionnement existant :<\/p>\n<ul data-start=\"11992\" data-end=\"12185\">\n<li data-section-id=\"tv4kj8\" data-start=\"11992\" data-end=\"12035\">Est-elle pertinente pour notre client\u00e8le?<\/li>\n<li data-section-id=\"aedph0\" data-start=\"12036\" data-end=\"12070\">Renforce-t-elle notre expertise?<\/li>\n<li data-section-id=\"ir5q3f\" data-start=\"12071\" data-end=\"12102\">Compl\u00e8te-t-elle nos services?<\/li>\n<li data-section-id=\"xqfbbk\" data-start=\"12103\" data-end=\"12135\">Correspond-elle \u00e0 notre image?<\/li>\n<li data-section-id=\"1nw9vw0\" data-start=\"12136\" data-end=\"12185\">Notre \u00e9quipe peut-elle r\u00e9ellement la ma\u00eetriser?<\/li>\n<\/ul>\n<p data-start=\"12187\" data-end=\"12360\">Une entreprise professionnelle ne devrait pas ressembler \u00e0 une collection de tendances. Elle devrait offrir <strong data-start=\"12295\" data-end=\"12359\">une s\u00e9lection coh\u00e9rente de solutions choisies avec intention<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Voir et comparer l\u2019innovation permet de mieux l\u2019\u00e9valuer<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-17\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"12422\" data-end=\"12568\">Une brochure ou une vid\u00e9o peut fournir beaucoup d\u2019information, mais voir un produit ou une technologie fonctionner permet d\u2019\u00e9valuer concr\u00e8tement :<\/p>\n<ul data-start=\"12570\" data-end=\"12655\">\n<li data-section-id=\"yja15j\" data-start=\"12570\" data-end=\"12581\">Ergonomie<\/li>\n<li data-section-id=\"gd7dnb\" data-start=\"12582\" data-end=\"12596\">Manipulation<\/li>\n<li data-section-id=\"16x0jxj\" data-start=\"12597\" data-end=\"12604\">Dur\u00e9e<\/li>\n<li data-section-id=\"19gdz13\" data-start=\"12605\" data-end=\"12614\">Texture<\/li>\n<li data-section-id=\"1r42iu3\" data-start=\"12615\" data-end=\"12626\">Protocole<\/li>\n<li data-section-id=\"d9kseq\" data-start=\"12627\" data-end=\"12655\">Exp\u00e9rience professionnelle<\/li>\n<\/ul>\n<p data-start=\"12657\" data-end=\"12944\">La comparaison entre plusieurs fournisseurs permet \u00e9galement de relativiser les promesses. Quel syst\u00e8me offre davantage de formation? Lequel co\u00fbte moins cher \u00e0 utiliser? Qui offre le meilleur soutien? Quels arguments reviennent partout et quels \u00e9l\u00e9ments sont r\u00e9ellement diff\u00e9renciateurs?<\/p>\n<p data-start=\"12946\" data-end=\"13024\"><strong data-start=\"12946\" data-end=\"13024\">La comparaison transforme la nouveaut\u00e9 en objet d\u2019analyse professionnelle.<\/strong><\/p>\n<h2 data-section-id=\"cuo50h\" data-start=\"13026\" data-end=\"13071\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Technicienne laser pour tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-in-lab-coat.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-in-lab-coat.jpg\" class=\"lazyload img-responsive wp-image-141462\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-in-lab-coat-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-in-lab-coat-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-in-lab-coat-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-in-lab-coat.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esthetique-spa-international-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-ticket-alt fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BILLETS | TOUS LES SALONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La formation doit accompagner l\u2019innovation<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-18\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"13073\" data-end=\"13314\">Plus l\u2019industrie \u00e9volue rapidement, plus les connaissances doivent suivre. Il n\u2019est pas n\u00e9cessaire de devenir expert de chaque nouveaut\u00e9, mais les professionnels doivent r\u00e9guli\u00e8rement actualiser les domaines directement li\u00e9s \u00e0 leur pratique.<\/p>\n<p data-start=\"13316\" data-end=\"13377\">Une formation pertinente peut permettre de mieux comprendre :<\/p>\n<ul data-start=\"13379\" data-end=\"13500\">\n<li data-section-id=\"vykc7b\" data-start=\"13379\" data-end=\"13405\">Une nouvelle technologie<\/li>\n<li data-section-id=\"jl53se\" data-start=\"13406\" data-end=\"13442\">Une nouvelle cat\u00e9gorie de produits<\/li>\n<li data-section-id=\"8x0b4\" data-start=\"13443\" data-end=\"13475\">Une \u00e9volution des formulations<\/li>\n<li data-section-id=\"13k2iiq\" data-start=\"13476\" data-end=\"13500\">De nouveaux protocoles<\/li>\n<\/ul>\n<p data-start=\"13502\" data-end=\"13661\">La formation devient ainsi <strong data-start=\"13529\" data-end=\"13588\">le pont entre innovation et int\u00e9gration professionnelle<\/strong>. Sans ce pont, une nouvelle solution risque de demeurer un simple achat.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Choix de produits selon tendances beaut\u00e9 et innovations de l\u2019industrie | ESI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-examines-oil-dropper.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-examines-oil-dropper.jpg\" class=\"lazyload img-responsive wp-image-141463\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-examines-oil-dropper-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-examines-oil-dropper-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-examines-oil-dropper-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-examines-oil-dropper.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esi-show-faq-foire-aux-questions\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-question-circle fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">D\u00c9COUVREZ NOTRE FAQ<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Pr\u00e9parer sa visite comme un exercice de veille professionnelle<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-19\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"14511\" data-end=\"14662\">Un salon B2B peut devenir un v\u00e9ritable outil de veille. Avant ESI Show, le professionnel peut identifier quelques domaines qu\u2019il souhaite approfondir :<\/p>\n<ul data-start=\"14664\" data-end=\"14812\">\n<li data-section-id=\"1xif52u\" data-start=\"14664\" data-end=\"14691\">Intelligence artificielle<\/li>\n<li data-section-id=\"1v79544\" data-start=\"14692\" data-end=\"14709\">Analyse cutan\u00e9e<\/li>\n<li data-section-id=\"gco4s0\" data-start=\"14710\" data-end=\"14720\">K-Beauty<\/li>\n<li data-section-id=\"5wazc5\" data-start=\"14721\" data-end=\"14739\">Technologies LED<\/li>\n<li data-section-id=\"1saua7d\" data-start=\"14740\" data-end=\"14754\">Formulations<\/li>\n<li data-section-id=\"12bobrt\" data-start=\"14755\" data-end=\"14767\">Durabilit\u00e9<\/li>\n<li data-section-id=\"5xpuu7\" data-start=\"14768\" data-end=\"14787\">M\u00e9dico-esth\u00e9tique<\/li>\n<li data-section-id=\"htn4bd\" data-start=\"14788\" data-end=\"14812\">Nouvelles technologies<\/li>\n<\/ul>\n<p data-start=\"14814\" data-end=\"15049\">Il peut ensuite rencontrer plusieurs entreprises associ\u00e9es aux m\u00eames sujets et revenir du salon avec beaucoup plus qu\u2019une collection d\u2019\u00e9chantillons et de brochures : <strong data-start=\"14980\" data-end=\"15048\">une compr\u00e9hension structur\u00e9e de la direction que prend le march\u00e9<\/strong>.<\/p>\n<h2 data-section-id=\"1rsru15\" data-start=\"15051\" data-end=\"15130\"><\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>ESI Show : l\u00e0 o\u00f9 les tendances deviennent concr\u00e8tes<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-20\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"13719\" data-end=\"14071\">C\u2019est pr\u00e9cis\u00e9ment dans ce contexte que <strong data-start=\"13758\" data-end=\"13770\">ESI Show<\/strong> prend toute sa valeur. Une tendance aper\u00e7ue sur les r\u00e9seaux sociaux devient une discussion avec une marque. Une technologie devient une d\u00e9monstration. Une formulation devient une conversation avec son fournisseur. Une cat\u00e9gorie \u00e9mergente devient une conf\u00e9rence ou une occasion de poser des questions.<\/p>\n<p data-start=\"14073\" data-end=\"14112\">Le salon permet aux professionnels de :<\/p>\n<ul data-start=\"14114\" data-end=\"14282\">\n<li data-section-id=\"1x169ul\" data-start=\"14114\" data-end=\"14137\">D\u00e9couvrir des marques<\/li>\n<li data-section-id=\"xel3xk\" data-start=\"14138\" data-end=\"14167\">Rencontrer des fournisseurs<\/li>\n<li data-section-id=\"1uhtxnn\" data-start=\"14168\" data-end=\"14196\">Assister \u00e0 des conf\u00e9rences<\/li>\n<li data-section-id=\"1hkr6ma\" data-start=\"14197\" data-end=\"14222\">Voir des d\u00e9monstrations<\/li>\n<li data-section-id=\"1e9m1n3\" data-start=\"14223\" data-end=\"14250\">Comparer des technologies<\/li>\n<li data-section-id=\"h7gpv1\" data-start=\"14251\" data-end=\"14282\">\u00c9valuer diff\u00e9rentes solutions<\/li>\n<\/ul>\n<p data-start=\"14284\" data-end=\"14442\">On passe ainsi de <strong data-start=\"14302\" data-end=\"14347\">\u00ab J\u2019ai entendu parler de cette tendance \u00bb<\/strong> \u00e0 <strong data-start=\"14350\" data-end=\"14442\">\u00ab Je la comprends suffisamment pour d\u00e9cider si elle m\u00e9rite une place dans ma pratique. \u00bb<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Tendances beaut\u00e9 et innovations de l\u2019industrie : anticiper plut\u00f4t que suivre<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-21\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"15132\" data-end=\"15366\">Comprendre les <strong data-start=\"15147\" data-end=\"15197\">tendances beaut\u00e9 et innovations de l\u2019industrie<\/strong> ne signifie pas adopter tout ce qui est nouveau. Il s\u2019agit de comprendre pourquoi le march\u00e9 \u00e9volue et quelles transformations peuvent r\u00e9ellement influencer la pratique.<\/p>\n<p data-start=\"15368\" data-end=\"15838\">La personnalisation r\u00e9pond \u00e0 une demande de soins mieux adapt\u00e9s. L\u2019intelligence artificielle ouvre de nouvelles possibilit\u00e9s d\u2019analyse. La K-Beauty influence les formulations et philosophies de soins. La recherche scientifique enrichit la compr\u00e9hension des produits et de la peau. Le d\u00e9veloppement durable introduit de nouveaux crit\u00e8res d\u2019achat, tandis que les m\u00e9dias sociaux acc\u00e9l\u00e8rent consid\u00e9rablement la diffusion des nouveaut\u00e9s.<\/p>\n<p data-start=\"15840\" data-end=\"16018\">Pour le professionnel, l\u2019objectif n\u2019est donc pas d\u2019\u00eatre syst\u00e9matiquement le premier, mais <strong data-start=\"15930\" data-end=\"16017\">d\u2019\u00eatre suffisamment inform\u00e9 pour reconna\u00eetre ce qui m\u00e9rite r\u00e9ellement son attention<\/strong>.<\/p>\n<p data-start=\"16020\" data-end=\"16263\">C\u2019est exactement la fonction que peut remplir ESI Show dans un environnement B2B : r\u00e9unir <strong data-start=\"16110\" data-end=\"16190\">innovation, formation, marques, technologies, fournisseurs et professionnels<\/strong> afin que chaque nouveaut\u00e9 puisse \u00eatre observ\u00e9e, questionn\u00e9e et compar\u00e9e.<\/p>\n<p data-start=\"16265\" data-end=\"16466\" data-is-last-node=\"\" data-is-only-node=\"\">Parce qu\u2019une tendance n\u2019a de valeur professionnelle que lorsqu\u2019on comprend <strong data-start=\"16340\" data-end=\"16466\" data-is-last-node=\"\">pourquoi elle existe, ce qu\u2019elle change et si elle m\u00e9rite v\u00e9ritablement d\u2019\u00eatre int\u00e9gr\u00e9e \u00e0 sa pratique ou \u00e0 son entreprise.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"797\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero.jpg\" alt class=\"lazyload img-responsive wp-image-138692\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27797%27%20viewBox%3D%270%200%201200%20797%27%3E%3Crect%20width%3D%271200%27%20height%3D%27797%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero-400x266.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero-600x399.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero-800x531.jpg 800w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/04\/scanner-hero.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"165\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-fr-500.png\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-fr-500.png\" alt class=\"lazyload img-responsive wp-image-133891\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27165%27%20viewBox%3D%270%200%20500%20165%27%3E%3Crect%20width%3D%27500%27%20height%3D%27165%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-fr-500-200x66.png 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-fr-500-400x132.png 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-fr-500.png 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 500px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-bullhorn fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">VOIR NOS \u00c9V\u00c9NEMENTS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":141464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1661,1669],"tags":[],"class_list":["post-141466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionnels-de-l-esthetique","category-tendances-beaute-et-innovations-de-lindustrie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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