{"id":141434,"date":"2026-09-09T13:00:13","date_gmt":"2026-09-09T13:00:13","guid":{"rendered":"https:\/\/esishow.com\/?p=141434"},"modified":"2026-10-13T12:49:08","modified_gmt":"2026-10-13T12:49:08","slug":"ingredients-cosmetiques-et-science-des-formulations","status":"publish","type":"post","link":"https:\/\/esishow.com\/fr\/ingredients-cosmetiques-et-science-des-formulations\/","title":{"rendered":"Ingr\u00e9dients cosm\u00e9tiques et science des formulations"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.1;\"><h1>Ingr\u00e9dients cosm\u00e9tiques et science des formulations<\/h1><\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.1;\"><h2>Comprendre les ingr\u00e9dients cosm\u00e9tiques et la science des formulations pour mieux \u00e9valuer les produits, b\u00e2tir des protocoles coh\u00e9rents et choisir ses gammes professionnelles<\/h2><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Dans l\u2019univers professionnel de l\u2019esth\u00e9tique, conna\u00eetre le nom d\u2019un ingr\u00e9dient populaire ne suffit plus. R\u00e9tinol, peptides, vitamine C, niacinamide, acide hyaluronique, c\u00e9ramides, AHA et BHA font d\u00e9sormais partie du vocabulaire quotidien de l\u2019industrie, mais leur simple pr\u00e9sence sur une \u00e9tiquette ne permet pas d\u2019\u00e9valuer la qualit\u00e9, la pertinence ou la performance potentielle d\u2019un produit.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1050\" data-end=\"1285\">La v\u00e9ritable expertise repose sur une compr\u00e9hension plus large des <strong data-start=\"1117\" data-end=\"1178\">ingr\u00e9dients <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Cosm%C3%A9tique\" target=\"_blank\" rel=\"noopener\">cosm\u00e9tiques<\/a> et de la science des formulations<\/strong>. Une formulation constitue un syst\u00e8me dans lequel plusieurs facteurs peuvent influencer le produit final :<\/p>\n<ul data-start=\"1287\" data-end=\"1393\">\n<li data-section-id=\"1fam7mh\" data-start=\"1287\" data-end=\"1302\">Concentration<\/li>\n<li data-section-id=\"yhmt8w\" data-start=\"1303\" data-end=\"1307\">pH<\/li>\n<li data-section-id=\"lpyvct\" data-start=\"1308\" data-end=\"1319\">Stabilit\u00e9<\/li>\n<li data-section-id=\"136oony\" data-start=\"1320\" data-end=\"1351\">Compatibilit\u00e9 des ingr\u00e9dients<\/li>\n<li data-section-id=\"qcjnsx\" data-start=\"1352\" data-end=\"1375\">Syst\u00e8me de d\u00e9livrance<\/li>\n<li data-section-id=\"1fmbao2\" data-start=\"1376\" data-end=\"1393\">Conditionnement<\/li>\n<\/ul>\n<p data-start=\"1395\" data-end=\"1690\">Pour l\u2019esth\u00e9ticienne, la professionnelle en m\u00e9dico-esth\u00e9tique, l\u2019infirmi\u00e8re, le m\u00e9decin, l\u2019acheteur ou le gestionnaire, cette connaissance permet surtout de <strong data-start=\"1552\" data-end=\"1689\">mieux \u00e9valuer ce que les marques proposent et de poser les bonnes questions avant d\u2019int\u00e9grer un produit \u00e0 la pratique professionnelle<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"414\" alt=\"Ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cosmetic-swatches.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cosmetic-swatches.jpg\" class=\"lazyload img-responsive wp-image-141422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27414%27%20viewBox%3D%270%200%20800%20414%27%3E%3Crect%20width%3D%27800%27%20height%3D%27414%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cosmetic-swatches-200x104.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cosmetic-swatches-400x207.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cosmetic-swatches-600x311.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cosmetic-swatches.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esthetique-spa-international-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-ticket-alt fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BILLETS | TOUS LES SALONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Un ingr\u00e9dient vedette ne fait pas n\u00e9cessairement une excellente formulation<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1772\" data-end=\"1972\">Le march\u00e9 cosm\u00e9tique fonctionne beaucoup autour des ingr\u00e9dients vedettes. Lorsqu\u2019un actif devient populaire, son nom appara\u00eet rapidement sur les emballages, les pr\u00e9sentoirs et les campagnes marketing.<\/p>\n<p data-start=\"1974\" data-end=\"2196\">Pourtant, deux produits contenant le m\u00eame actif peuvent \u00eatre tr\u00e8s diff\u00e9rents. La formulation compl\u00e8te influence notamment la texture, la stabilit\u00e9, l\u2019application, la tol\u00e9rance et l\u2019int\u00e9gration du produit dans un protocole.<\/p>\n<p data-start=\"2198\" data-end=\"2344\">Le professionnel devrait donc \u00e9viter une conclusion trop simple : <strong data-start=\"2264\" data-end=\"2344\">\u00ab Ce produit contient l\u2019ingr\u00e9dient X, donc il est n\u00e9cessairement meilleur. \u00bb<\/strong><\/p>\n<p data-start=\"2346\" data-end=\"2594\">Une formulation est un ensemble construit autour d\u2019un objectif pr\u00e9cis. Certains ingr\u00e9dients contribuent directement \u00e0 l\u2019action recherch\u00e9e, tandis que d\u2019autres interviennent dans la texture, la conservation, la stabilit\u00e9 ou le syst\u00e8me de d\u00e9livrance.<\/p>\n<p data-start=\"2596\" data-end=\"2682\"><strong data-start=\"2596\" data-end=\"2682\">L\u2019ingr\u00e9dient attire l\u2019attention. La formulation d\u00e9termine la coh\u00e9rence du produit.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Comprendre la fonction avant de recommander l\u2019actif<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2740\" data-end=\"2907\">La premi\u00e8re question professionnelle ne devrait pas \u00eatre : \u00ab Quel ingr\u00e9dient est tendance? \u00bb, mais plut\u00f4t : <strong data-start=\"2848\" data-end=\"2907\">\u00ab Quelle fonction recherchons-nous dans ce protocole? \u00bb<\/strong><\/p>\n<p data-start=\"2909\" data-end=\"2983\">Diff\u00e9rentes familles d\u2019ingr\u00e9dients peuvent r\u00e9pondre \u00e0 diff\u00e9rents besoins :<\/p>\n<ul data-start=\"2985\" data-end=\"3092\">\n<li data-section-id=\"6lhgdj\" data-start=\"2985\" data-end=\"2998\">Hydratation<\/li>\n<li data-section-id=\"19gdz13\" data-start=\"2999\" data-end=\"3008\">Texture<\/li>\n<li data-section-id=\"2h8dcs\" data-start=\"3009\" data-end=\"3027\">Barri\u00e8re cutan\u00e9e<\/li>\n<li data-section-id=\"y7mphg\" data-start=\"3028\" data-end=\"3041\">Exfoliation<\/li>\n<li data-section-id=\"14aqse3\" data-start=\"3042\" data-end=\"3049\">\u00c9clat<\/li>\n<li data-section-id=\"o24yih\" data-start=\"3050\" data-end=\"3064\">Pigmentation<\/li>\n<li data-section-id=\"ix1pd0\" data-start=\"3065\" data-end=\"3080\">Imperfections<\/li>\n<li data-section-id=\"h72ep9\" data-start=\"3081\" data-end=\"3092\">Tol\u00e9rance<\/li>\n<\/ul>\n<p data-start=\"3094\" data-end=\"3202\">Peptides, c\u00e9ramides, AHA, BHA et autres actifs prennent alors leur sens en fonction de l\u2019objectif recherch\u00e9.<\/p>\n<p data-start=\"3204\" data-end=\"3421\">Cette approche change compl\u00e8tement la s\u00e9lection des produits. Le professionnel ne construit plus sa gamme autour d\u2019une succession d\u2019ingr\u00e9dients populaires, mais autour de <strong data-start=\"3375\" data-end=\"3420\">besoins pr\u00e9cis et de protocoles coh\u00e9rents<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"1200\" alt=\"Ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/natural-skincare.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/natural-skincare.jpg\" class=\"lazyload img-responsive wp-image-141423\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%271200%27%20viewBox%3D%270%200%20800%201200%27%3E%3Crect%20width%3D%27800%27%20height%3D%271200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/natural-skincare-200x300.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/natural-skincare-400x600.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/natural-skincare-600x900.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/natural-skincare.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esi-show-faq-foire-aux-questions\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-question-circle fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">D\u00c9COUVREZ NOTRE FAQ<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La concentration change compl\u00e8tement la conversation<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"3480\" data-end=\"3745\">Le nom d\u2019un ingr\u00e9dient raconte seulement une partie de l\u2019histoire. Sa concentration peut \u00e9galement influencer la fa\u00e7on dont une formulation est \u00e9valu\u00e9e, mais une erreur fr\u00e9quente consiste \u00e0 supposer que <strong data-start=\"3683\" data-end=\"3744\">le pourcentage le plus \u00e9lev\u00e9 est n\u00e9cessairement sup\u00e9rieur<\/strong>.<\/p>\n<p data-start=\"3747\" data-end=\"3869\">Une formulation affichant 10 % n\u2019est pas automatiquement meilleure qu\u2019une autre affichant 5 %. Il faut plut\u00f4t comprendre :<\/p>\n<ul data-start=\"3871\" data-end=\"4086\">\n<li data-section-id=\"1gjtztz\" data-start=\"3871\" data-end=\"3915\">Pourquoi cette concentration a \u00e9t\u00e9 choisie<\/li>\n<li data-section-id=\"ijllod\" data-start=\"3916\" data-end=\"3953\">Comment elle s\u2019int\u00e8gre \u00e0 la formule<\/li>\n<li data-section-id=\"bd1sj9\" data-start=\"3954\" data-end=\"4002\">Pour quelle utilisation le produit est destin\u00e9<\/li>\n<li data-section-id=\"cxjw77\" data-start=\"4003\" data-end=\"4045\">Dans quel protocole il doit \u00eatre utilis\u00e9<\/li>\n<li data-section-id=\"1h1j816\" data-start=\"4046\" data-end=\"4086\">Quel niveau de tol\u00e9rance est recherch\u00e9<\/li>\n<\/ul>\n<p data-start=\"4088\" data-end=\"4197\"><strong data-start=\"4088\" data-end=\"4197\">Le chiffre devient pertinent seulement lorsqu\u2019on comprend ce qu\u2019il signifie dans la formulation compl\u00e8te.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"PH des ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/scientist-analyzing.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/scientist-analyzing.jpg\" class=\"lazyload img-responsive wp-image-141424\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/scientist-analyzing-200x134.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/scientist-analyzing-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/scientist-analyzing-600x401.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/scientist-analyzing.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/le-salon-de-la-beaute-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-door-open fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">DEVENIR EXPOSANT<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Le pH est invisible sur l\u2019emballage, mais important pour le professionnel<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4277\" data-end=\"4445\">Le pH repr\u00e9sente une autre dimension rarement consid\u00e9r\u00e9e par le consommateur, mais qui peut influencer la stabilit\u00e9, la tol\u00e9rance et le comportement de certains actifs.<\/p>\n<p data-start=\"4447\" data-end=\"4657\">Cette compr\u00e9hension devient particuli\u00e8rement importante lorsqu\u2019un client utilise plusieurs produits actifs. Il ne suffit plus d\u2019\u00e9valuer chaque s\u00e9rum s\u00e9par\u00e9ment : il faut comprendre <strong data-start=\"4628\" data-end=\"4656\">l\u2019ensemble de la routine<\/strong>.<\/p>\n<p data-start=\"4659\" data-end=\"4706\">Le professionnel devrait notamment consid\u00e9rer :<\/p>\n<ul data-start=\"4708\" data-end=\"4854\">\n<li data-section-id=\"f0uh6p\" data-start=\"4708\" data-end=\"4746\">Les produits utilis\u00e9s avant et apr\u00e8s<\/li>\n<li data-section-id=\"1rgb7xr\" data-start=\"4747\" data-end=\"4775\">La fr\u00e9quence d\u2019utilisation<\/li>\n<li data-section-id=\"1brf7qe\" data-start=\"4776\" data-end=\"4797\">Les actifs combin\u00e9s<\/li>\n<li data-section-id=\"x6vw7\" data-start=\"4798\" data-end=\"4854\">Les traitements professionnels effectu\u00e9s parall\u00e8lement<\/li>\n<\/ul>\n<p data-start=\"4856\" data-end=\"4923\">La formulation ne peut donc pas \u00eatre dissoci\u00e9e du protocole global.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Lire une liste INCI avec davantage de recul<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4973\" data-end=\"5153\">La liste INCI constitue un outil utile pour identifier les ingr\u00e9dients pr\u00e9sents et observer leur ordre g\u00e9n\u00e9ral dans une formulation. Elle ne raconte toutefois pas toute l\u2019histoire.<\/p>\n<p data-start=\"5155\" data-end=\"5353\">Une liste d\u2019ingr\u00e9dients n\u2019est pas une recette compl\u00e8te. Elle ne r\u00e9v\u00e8le pas n\u00e9cessairement les subtilit\u00e9s de fabrication, les concentrations pr\u00e9cises ni toutes les interactions entre les composantes.<\/p>\n<p data-start=\"5355\" data-end=\"5449\">La liste INCI devrait donc devenir <strong data-start=\"5390\" data-end=\"5447\">un point de d\u00e9part pour poser de meilleures questions<\/strong> :<\/p>\n<ul data-start=\"5451\" data-end=\"5645\">\n<li data-section-id=\"19kyal0\" data-start=\"5451\" data-end=\"5487\">Quelle est la fonction du produit?<\/li>\n<li data-section-id=\"1v6kawc\" data-start=\"5488\" data-end=\"5523\">Quels sont les actifs principaux?<\/li>\n<li data-section-id=\"mfhwc0\" data-start=\"5524\" data-end=\"5553\">Pourquoi cette combinaison?<\/li>\n<li data-section-id=\"zoipym\" data-start=\"5554\" data-end=\"5596\">Quelle est la logique de la formulation?<\/li>\n<li data-section-id=\"1r75fe9\" data-start=\"5597\" data-end=\"5645\">Quelle documentation soutient les all\u00e9gations?<\/li>\n<\/ul>\n<p data-start=\"5647\" data-end=\"5759\">C\u2019est cette capacit\u00e9 \u00e0 questionner qui distingue l\u2019analyse professionnelle de la simple lecture d\u2019une \u00e9tiquette.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La synergie compte davantage que l\u2019accumulation<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5813\" data-end=\"6026\">Une excellente formulation ne consiste pas \u00e0 accumuler le plus grand nombre possible d\u2019actifs. L\u2019objectif est de cr\u00e9er une formule coh\u00e9rente dans laquelle les ingr\u00e9dients remplissent des fonctions compl\u00e9mentaires.<\/p>\n<p data-start=\"6028\" data-end=\"6327\">Cette logique s\u2019applique \u00e9galement \u00e0 la routine compl\u00e8te. Un client peut utiliser un nettoyant actif, un exfoliant, plusieurs s\u00e9rums, un r\u00e9tino\u00efde, une cr\u00e8me et diff\u00e9rents produits ponctuels. Chaque produit peut avoir une justification individuelle alors que l\u2019ensemble devient inutilement complexe.<\/p>\n<p data-start=\"6329\" data-end=\"6426\">Le r\u00f4le du professionnel consiste donc parfois moins \u00e0 ajouter qu\u2019\u00e0 <strong data-start=\"6397\" data-end=\"6425\">simplifier et structurer<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"800\" alt=\"Femme applicant produit d\u00e9riv\u00e9e des ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cheerful-young-woman.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cheerful-young-woman.jpg\" class=\"lazyload img-responsive wp-image-141425\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27800%27%20viewBox%3D%270%200%20800%20800%27%3E%3Crect%20width%3D%27800%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cheerful-young-woman-200x200.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cheerful-young-woman-400x400.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cheerful-young-woman-600x600.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/cheerful-young-woman.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/congres-esthetique-contactez-nous\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-file-signature fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BESOIN DE PLUS D&rsquo;INFO?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>L\u2019hydratation illustre parfaitement la logique formulationnelle<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6496\" data-end=\"6659\">Le terme \u00ab hydratant \u00bb peut sembler simple, mais diff\u00e9rentes cat\u00e9gories d\u2019ingr\u00e9dients peuvent contribuer \u00e0 une strat\u00e9gie d\u2019hydratation de fa\u00e7ons tr\u00e8s diff\u00e9rentes :<\/p>\n<ul data-start=\"6661\" data-end=\"6756\">\n<li data-section-id=\"6t6i5e\" data-start=\"6661\" data-end=\"6673\">Humectants<\/li>\n<li data-section-id=\"1pp2fs6\" data-start=\"6674\" data-end=\"6686\">\u00c9mollients<\/li>\n<li data-section-id=\"1t41xvv\" data-start=\"6687\" data-end=\"6710\">Ingr\u00e9dients occlusifs<\/li>\n<li data-section-id=\"1bknv5d\" data-start=\"6711\" data-end=\"6756\">C\u00e9ramides et soutien de la barri\u00e8re cutan\u00e9e<\/li>\n<\/ul>\n<p data-start=\"6758\" data-end=\"6893\">Le professionnel peut ainsi d\u00e9passer une recommandation g\u00e9n\u00e9rique du type : \u00ab Vous avez la peau s\u00e8che, utilisez une cr\u00e8me hydratante. \u00bb<\/p>\n<p data-start=\"6895\" data-end=\"6990\">La question devient plut\u00f4t : <strong data-start=\"6924\" data-end=\"6990\">de quel type de soutien cette peau a-t-elle r\u00e9ellement besoin?<\/strong><\/p>\n<p data-start=\"6992\" data-end=\"7218\">Deux produits commercialis\u00e9s comme hydratants peuvent avoir des philosophies de formulation compl\u00e8tement diff\u00e9rentes. Comprendre ces distinctions permet de d\u00e9terminer plus pr\u00e9cis\u00e9ment leur place dans une gamme ou un protocole.<\/p>\n<h2 data-section-id=\"yv1qrc\" data-start=\"7220\" data-end=\"7279\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Oxide de zinc comme Ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/zinc-oxide.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/zinc-oxide.jpg\" class=\"lazyload img-responsive wp-image-141426\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/zinc-oxide-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/zinc-oxide-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/zinc-oxide-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/zinc-oxide.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/salon-de-l-esthetique-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-comments fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">D\u00c9COUVREZ NOTRE C\u00d4T\u00c9 SOCIAL&#8230;<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La barri\u00e8re cutan\u00e9e change la fa\u00e7on de penser les actifs<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"7281\" data-end=\"7546\">Une peau peut simultan\u00e9ment pr\u00e9senter des imperfections, des signes visibles de vieillissement, de la pigmentation, une texture irr\u00e9guli\u00e8re et de la sensibilit\u00e9. Une strat\u00e9gie uniquement bas\u00e9e sur la correction la plus agressive possible peut donc \u00eatre mal adapt\u00e9e.<\/p>\n<p data-start=\"7548\" data-end=\"7726\">Une peau pr\u00e9sentant une probl\u00e9matique visible peut \u00e9galement avoir une barri\u00e8re fragilis\u00e9e. Multiplier les actifs puissants n\u2019est donc pas automatiquement la meilleure strat\u00e9gie.<\/p>\n<p data-start=\"7728\" data-end=\"8099\">La formulation doit toujours \u00eatre consid\u00e9r\u00e9e <strong data-start=\"7773\" data-end=\"7827\">dans le contexte de la peau qui recevra le produit<\/strong>. Cette logique influence \u00e9galement le choix d\u2019une gamme professionnelle : une marque int\u00e9ressante n\u2019est pas seulement celle qui propose les actifs les plus puissants, mais celle qui permet de construire diff\u00e9rents niveaux de protocoles adapt\u00e9s \u00e0 diff\u00e9rents \u00e9tats cutan\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Conservation et stabilit\u00e9 font partie de la performance<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"8161\" data-end=\"8316\">Certains ingr\u00e9dients sont facilement class\u00e9s comme \u00ab bons \u00bb ou \u00ab mauvais \u00bb dans le discours grand public. L\u2019analyse professionnelle doit \u00eatre plus nuanc\u00e9e.<\/p>\n<p data-start=\"8318\" data-end=\"8608\">Les agents de conservation remplissent notamment une fonction dans la protection et la stabilit\u00e9 d\u2019une formulation. La question ne consiste donc pas simplement \u00e0 rechercher leur absence, mais \u00e0 comprendre <strong data-start=\"8523\" data-end=\"8607\">pourquoi un ingr\u00e9dient est pr\u00e9sent et quelle fonction il remplit dans le syst\u00e8me<\/strong>.<\/p>\n<p data-start=\"8610\" data-end=\"8926\">La stabilit\u00e9 est tout aussi importante. Certains actifs peuvent \u00eatre sensibles \u00e0 la lumi\u00e8re, \u00e0 l\u2019air ou aux conditions d\u2019entreposage. Un ingr\u00e9dient impressionnant sur papier poss\u00e8de peu de valeur si la formulation ne permet pas de maintenir ad\u00e9quatement ses caract\u00e9ristiques pendant l\u2019utilisation normale du produit.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La sant\u00e9 de la barri\u00e8re cutan\u00e9e est devenue une consid\u00e9ration professionnelle de plus en plus importante<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p data-start=\"302\" data-end=\"693\">La barri\u00e8re cutan\u00e9e occupe d\u00e9sormais une place importante dans l\u2019univers des soins professionnels de la peau. Une barri\u00e8re fragilis\u00e9e peut contribuer \u00e0 une sensibilit\u00e9 accrue, \u00e0 de l\u2019inconfort et \u00e0 une moins bonne tol\u00e9rance \u00e0 certains ingr\u00e9dients actifs ou traitements. Cette r\u00e9alit\u00e9 influence notamment la fa\u00e7on dont les professionnels r\u00e9fl\u00e9chissent \u00e0 l\u2019ordre et \u00e0 la progression des soins.<\/p>\n<p data-start=\"695\" data-end=\"926\">Un professionnel peut identifier la pigmentation, l\u2019acn\u00e9 ou les signes du vieillissement comme \u00e9tant la principale pr\u00e9occupation du client, tout en constatant que <strong data-start=\"858\" data-end=\"925\">le soutien de la barri\u00e8re cutan\u00e9e devrait d\u2019abord \u00eatre prioris\u00e9<\/strong>.<\/p>\n<p data-start=\"928\" data-end=\"1185\">Cette situation illustre un principe essentiel de l\u2019esth\u00e9tique professionnelle : <strong data-start=\"1009\" data-end=\"1115\">la priorit\u00e9 exprim\u00e9e par le client et la v\u00e9ritable priorit\u00e9 de sa peau ne sont pas toujours les m\u00eames.<\/strong> Le professionnel doit \u00eatre en mesure d\u2019expliquer clairement pourquoi.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Ingr\u00e9dients cosm\u00e9tiques et science des formulations pour aider l&#039;acn\u00e9e | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/macro-image.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/macro-image.jpg\" class=\"lazyload img-responsive wp-image-141427\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/macro-image-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/macro-image-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/macro-image-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/macro-image.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esthetique-spa-international-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-ticket-alt fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BILLETS | TOUS LES SALONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>L\u2019emballage est parfois beaucoup plus qu\u2019un choix esth\u00e9tique<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-13\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"8993\" data-end=\"9180\">Dans une industrie o\u00f9 l\u2019image de marque occupe une place importante, le contenant est facilement per\u00e7u comme un \u00e9l\u00e9ment marketing. Pourtant, il peut aussi remplir une fonction importante.<\/p>\n<p data-start=\"9182\" data-end=\"9242\">Selon le produit, diff\u00e9rents formats peuvent \u00eatre utilis\u00e9s :<\/p>\n<ul data-start=\"9244\" data-end=\"9283\">\n<li data-section-id=\"17548i7\" data-start=\"9244\" data-end=\"9251\">Pompe<\/li>\n<li data-section-id=\"1j4chxq\" data-start=\"9252\" data-end=\"9258\">Tube<\/li>\n<li data-section-id=\"1o4npf\" data-start=\"9259\" data-end=\"9264\">Pot<\/li>\n<li data-section-id=\"1scmftd\" data-start=\"9265\" data-end=\"9283\">Contenant opaque<\/li>\n<\/ul>\n<p data-start=\"9285\" data-end=\"9412\">Ces choix peuvent notamment contribuer \u00e0 limiter l\u2019exposition \u00e0 l\u2019air, \u00e0 la lumi\u00e8re ou \u00e0 la contamination selon la formulation.<\/p>\n<p data-start=\"9414\" data-end=\"9602\">Pour un acheteur professionnel, <strong data-start=\"9446\" data-end=\"9497\">le produit ne s\u2019arr\u00eate donc pas \u00e0 sa liste INCI<\/strong>. L\u2019emballage doit \u00eatre \u00e9valu\u00e9 autant pour son utilisation en cabine ou au d\u00e9tail que pour son apparence.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"800\" alt=\"Discussion sur les ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/medical-professionals.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/medical-professionals.jpg\" class=\"lazyload img-responsive wp-image-141428\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27800%27%20viewBox%3D%270%200%20800%20800%27%3E%3Crect%20width%3D%27800%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/medical-professionals-200x200.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/medical-professionals-400x400.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/medical-professionals-600x600.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/medical-professionals.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-bullhorn fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">VIEW OUR UPCOMING EVENTS<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Les all\u00e9gations marketing doivent devenir des questions professionnelles<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"9681\" data-end=\"9945\">\u00ab R\u00e9volutionnaire \u00bb, \u00ab nouvelle g\u00e9n\u00e9ration \u00bb, \u00ab haute performance \u00bb ou \u00ab cliniquement inspir\u00e9 \u00bb font partie du vocabulaire cosm\u00e9tique. Ces expressions ne sont pas n\u00e9cessairement probl\u00e9matiques, mais elles ne suffisent pas pour prendre une d\u00e9cision professionnelle.<\/p>\n<p data-start=\"9947\" data-end=\"10003\">Une all\u00e9gation devrait plut\u00f4t d\u00e9clencher des questions :<\/p>\n<ul data-start=\"10005\" data-end=\"10241\">\n<li data-section-id=\"1m1ukja\" data-start=\"10005\" data-end=\"10044\">Qu\u2019est-ce qui est r\u00e9ellement nouveau?<\/li>\n<li data-section-id=\"1na82eb\" data-start=\"10045\" data-end=\"10077\">Quel est le m\u00e9canisme propos\u00e9?<\/li>\n<li data-section-id=\"141p9u0\" data-start=\"10078\" data-end=\"10143\">Les donn\u00e9es concernent-elles l\u2019ingr\u00e9dient ou la formule finale?<\/li>\n<li data-section-id=\"fk7n6z\" data-start=\"10144\" data-end=\"10188\">Quelle information soutient l\u2019affirmation?<\/li>\n<li data-section-id=\"8dskx9\" data-start=\"10189\" data-end=\"10241\">Pour quels protocoles le produit a-t-il \u00e9t\u00e9 con\u00e7u?<\/li>\n<\/ul>\n<p data-start=\"10243\" data-end=\"10379\">L\u2019objectif n\u2019est pas de rejeter l\u2019innovation, mais de pouvoir <strong data-start=\"10305\" data-end=\"10378\">distinguer une v\u00e9ritable innovation d\u2019un excellent argument marketing<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/in-booth-back-pblue.jpg\" data-bg-repeat=\"true\" data-bg-gradient-type=\"linear\" data-bg-gradient-angle=\"180\" data-bg-gradient-start-color=\"hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),calc(var(--awb-custom_color_1-l) - 15%),calc(var(--awb-custom_color_1-a) - 20%))\" data-bg-gradient-start-position=\"0\" data-bg-gradient-end-color=\"rgba(255,255,255,0)\" data-bg-gradient-end-position=\"100\" data-bg-radial-direction=\"center center\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-background-image:linear-gradient(180deg, hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),calc(var(--awb-custom_color_1-l) - 15%),calc(var(--awb-custom_color_1-a) - 20%)) 0%,rgba(255,255,255,0) 100%);;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/in-booth-back-pblue.jpg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),calc(var(--awb-custom_color_1-l) - 15%),calc(var(--awb-custom_color_1-a) - 20%)) 0%,rgba(255,255,255,0) 100%)\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three line\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\">Restez \u00e0 l\u2019affut!<\/h3><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:10px;\"><p>Abonnez-vous \u00e0 l\u2019infolettre ESI SHOW<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-bottom:15px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"165\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl.png\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl.png\" alt class=\"lazyload img-responsive wp-image-133892\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27165%27%20viewBox%3D%270%200%20500%20165%27%3E%3Crect%20width%3D%27500%27%20height%3D%27165%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl-200x66.png 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl-400x132.png 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/03\/logo-FR-500-white-bl.png 500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" 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             <\/form>\n                        <\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Les nouvelles tendances m\u00e9ritent d\u2019\u00eatre \u00e9tudi\u00e9es, pas seulement adopt\u00e9es<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"10458\" data-end=\"10742\">La cosm\u00e9tique professionnelle continue d\u2019\u00e9voluer avec les ingr\u00e9dients ferment\u00e9s, les syst\u00e8mes de d\u00e9livrance avanc\u00e9s et diff\u00e9rentes influences de la cosm\u00e9tique cor\u00e9enne. D\u2019autres domaines comme le microbiome, la neurocosm\u00e9tique et la long\u00e9vit\u00e9 cutan\u00e9e suscitent \u00e9galement de l\u2019int\u00e9r\u00eat.<\/p>\n<p data-start=\"10744\" data-end=\"10829\">Pour le professionnel, ces tendances devraient surtout cr\u00e9er de nouvelles questions :<\/p>\n<ul data-start=\"10831\" data-end=\"11059\">\n<li data-section-id=\"1ybactm\" data-start=\"10831\" data-end=\"10863\">Qu\u2019apportent-elles r\u00e9ellement?<\/li>\n<li data-section-id=\"nq7h0z\" data-start=\"10864\" data-end=\"10893\">Comment fonctionnent-elles?<\/li>\n<li data-section-id=\"zpsfmp\" data-start=\"10894\" data-end=\"10952\">Sont-elles destin\u00e9es \u00e0 la cabine, au d\u00e9tail ou aux deux?<\/li>\n<li data-section-id=\"16eklkq\" data-start=\"10953\" data-end=\"11005\">Quelles probl\u00e9matiques cherchent-elles \u00e0 adresser?<\/li>\n<li data-section-id=\"oewet2\" data-start=\"11006\" data-end=\"11059\">Comment s\u2019int\u00e8grent-elles aux protocoles existants?<\/li>\n<\/ul>\n<p data-start=\"11061\" data-end=\"11203\">La meilleure attitude professionnelle n\u2019est ni d\u2019adopter imm\u00e9diatement une nouveaut\u00e9 ni de la rejeter automatiquement. <strong data-start=\"11180\" data-end=\"11203\">C\u2019est de l\u2019\u00e9valuer.<\/strong><\/p>\n<h2 data-section-id=\"1owqnun\" data-start=\"11205\" data-end=\"11279\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Transformer la connaissance scientifique en recommandations accessibles<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-17\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11281\" data-end=\"11484\">Comprendre la formulation ne signifie pas transformer chaque consultation en cours de chimie cosm\u00e9tique. Le r\u00f4le du professionnel consiste \u00e0 traduire cette connaissance en explications simples et utiles.<\/p>\n<p data-start=\"11486\" data-end=\"11524\">Le client devrait pouvoir comprendre :<\/p>\n<ul data-start=\"11526\" data-end=\"11681\">\n<li data-section-id=\"1krrns3\" data-start=\"11526\" data-end=\"11554\">Pourquoi cette formulation<\/li>\n<li data-section-id=\"lg6qtx\" data-start=\"11555\" data-end=\"11576\">Pourquoi ce produit<\/li>\n<li data-section-id=\"1us3r8l\" data-start=\"11577\" data-end=\"11603\">Pourquoi cette fr\u00e9quence<\/li>\n<li data-section-id=\"qibu27\" data-start=\"11604\" data-end=\"11632\">Pourquoi cette combinaison<\/li>\n<li data-section-id=\"1mmqvw4\" data-start=\"11633\" data-end=\"11681\">Pourquoi simplifier temporairement une routine<\/li>\n<\/ul>\n<p data-start=\"11683\" data-end=\"11838\">La recommandation ne se limite alors plus \u00e0 \u00ab Je vous recommande ce s\u00e9rum \u00bb. Le client comprend <strong data-start=\"11779\" data-end=\"11837\">pourquoi ce produit trouve sa place dans son protocole<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" alt=\"Pr\u00e9sentation de cr\u00e8me selon ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-holds-cosmetic.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-holds-cosmetic.jpg\" class=\"lazyload img-responsive wp-image-141429\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-holds-cosmetic-200x133.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-holds-cosmetic-400x267.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-holds-cosmetic-600x400.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/woman-holds-cosmetic.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esthetique-spa-international-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-ticket-alt fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">BILLETS | TOUS LES SALONS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/02\/blog-back-green.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Faire travailler ensemble la cabine et la routine \u00e0 domicile<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-18\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"11905\" data-end=\"12063\">Pour un spa ou une clinique, le choix des formulations concerne autant les produits utilis\u00e9s pendant le traitement que ceux recommand\u00e9s entre les rendez-vous.<\/p>\n<p data-start=\"12065\" data-end=\"12230\">Le soin professionnel repr\u00e9sente une portion limit\u00e9e du temps du client, alors que la routine \u00e0 domicile est quotidienne. Les deux doivent donc \u00eatre pens\u00e9s ensemble.<\/p>\n<p data-start=\"12232\" data-end=\"12330\">Une gamme devient particuli\u00e8rement int\u00e9ressante lorsqu\u2019elle permet de cr\u00e9er une continuit\u00e9 entre :<\/p>\n<ul data-start=\"12332\" data-end=\"12415\">\n<li data-section-id=\"11lw6h\" data-start=\"12332\" data-end=\"12346\">Consultation<\/li>\n<li data-section-id=\"182mmgc\" data-start=\"12347\" data-end=\"12369\">Traitement en cabine<\/li>\n<li data-section-id=\"16wxxyh\" data-start=\"12370\" data-end=\"12392\">Protocole progressif<\/li>\n<li data-section-id=\"1posjsq\" data-start=\"12393\" data-end=\"12415\">Entretien \u00e0 domicile<\/li>\n<\/ul>\n<p data-start=\"12417\" data-end=\"12574\">Cette coh\u00e9rence facilite la recommandation professionnelle et peut soutenir les ventes au d\u00e9tail sans transformer la consultation en argumentaire commercial.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"540\" alt=\"Exemple de ligne de produits avec ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/esiness.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/esiness.jpg\" class=\"lazyload img-responsive wp-image-141430\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27540%27%20viewBox%3D%270%200%20800%20540%27%3E%3Crect%20width%3D%27800%27%20height%3D%27540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/esiness-200x135.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/esiness-400x270.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/esiness-600x405.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/esiness.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/esi-show-faq-foire-aux-questions\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-question-circle fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">D\u00c9COUVREZ NOTRE FAQ<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Choisir une gamme professionnelle exige une analyse plus large<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-19\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"12643\" data-end=\"12816\">Pour un propri\u00e9taire ou un acheteur, la science des formulations ne repr\u00e9sente qu\u2019une partie de la d\u00e9cision. Une marque doit \u00e9galement pouvoir fonctionner dans l\u2019entreprise.<\/p>\n<p data-start=\"12818\" data-end=\"12846\">Il faut notamment examiner :<\/p>\n<ul data-start=\"12848\" data-end=\"13066\">\n<li data-section-id=\"1no8xi9\" data-start=\"12848\" data-end=\"12876\">Philosophie de formulation<\/li>\n<li data-section-id=\"1sp21dd\" data-start=\"12877\" data-end=\"12903\">Diversit\u00e9 des protocoles<\/li>\n<li data-section-id=\"1bbkwy2\" data-start=\"12904\" data-end=\"12928\">Formats professionnels<\/li>\n<li data-section-id=\"aqmhqe\" data-start=\"12929\" data-end=\"12949\">Produits de d\u00e9tail<\/li>\n<li data-section-id=\"hbm3et\" data-start=\"12950\" data-end=\"12971\">Co\u00fbt par traitement<\/li>\n<li data-section-id=\"1tkxlqf\" data-start=\"12972\" data-end=\"12980\">Marges<\/li>\n<li data-section-id=\"x6lagz\" data-start=\"12981\" data-end=\"12992\">Formation<\/li>\n<li data-section-id=\"1r11i2f\" data-start=\"12993\" data-end=\"13002\">Soutien<\/li>\n<li data-section-id=\"1tfocxa\" data-start=\"13003\" data-end=\"13025\">Minimums de commande<\/li>\n<li data-section-id=\"hdr68i\" data-start=\"13026\" data-end=\"13040\">Distribution<\/li>\n<li data-section-id=\"883u82\" data-start=\"13041\" data-end=\"13066\">Conditions commerciales<\/li>\n<\/ul>\n<p data-start=\"13068\" data-end=\"13309\">Une excellente formulation peut \u00eatre difficile \u00e0 int\u00e9grer si la marque ne fournit pas les outils n\u00e9cessaires \u00e0 l\u2019\u00e9quipe. \u00c0 l\u2019inverse, une excellente relation commerciale ne compense pas une gamme qui ne r\u00e9pond pas aux besoins professionnels.<\/p>\n<p data-start=\"13068\" data-end=\"13309\"><strong>Le bon choix se trouve \u00e0 l\u2019intersection de la qualit\u00e9 du produit et de sa pertinence commerciale.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>La formation offerte par les marques poss\u00e8de une valeur strat\u00e9gique<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-20\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"13486\" data-end=\"13775\">Lorsqu\u2019un \u00e9tablissement introduit une gamme, l\u2019\u00e9quipe doit comprendre bien davantage que les noms des produits. Elle doit savoir pourquoi les formulations ont \u00e9t\u00e9 cr\u00e9\u00e9es, comment les int\u00e9grer aux protocoles, \u00e0 quelles pr\u00e9occupations elles r\u00e9pondent et comment les expliquer \u00e0 la client\u00e8le.<\/p>\n<p data-start=\"13777\" data-end=\"13902\">Une formation de qualit\u00e9 augmente donc directement la valeur d\u2019une gamme et r\u00e9duit la d\u00e9pendance envers les scripts de vente.<\/p>\n<p data-start=\"13904\" data-end=\"14075\"><strong data-start=\"13904\" data-end=\"14075\">Un professionnel qui comprend r\u00e9ellement un produit n\u2019a pas besoin de r\u00e9citer une fiche marketing : il peut expliquer sa recommandation avec ses propres connaissances.<\/strong><\/p>\n<h2 data-section-id=\"h23wgs\" data-start=\"14077\" data-end=\"14142\"><\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Comparer plusieurs marques avec la m\u00eame grille professionnelle<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-21\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"14144\" data-end=\"14353\">Comme pour les \u00e9quipements, une approche comparative permet de prendre de meilleures d\u00e9cisions. Lorsqu\u2019un spa ou une clinique consid\u00e8re plusieurs gammes, les m\u00eames crit\u00e8res devraient \u00eatre appliqu\u00e9s \u00e0 chacune :<\/p>\n<ul data-start=\"14355\" data-end=\"14524\">\n<li data-section-id=\"1no8xi9\" data-start=\"14355\" data-end=\"14383\">Philosophie de formulation<\/li>\n<li data-section-id=\"1y4k0kz\" data-start=\"14384\" data-end=\"14406\">Actifs et protocoles<\/li>\n<li data-section-id=\"ad6q05\" data-start=\"14407\" data-end=\"14445\">Produits professionnels et de d\u00e9tail<\/li>\n<li data-section-id=\"hbm3et\" data-start=\"14446\" data-end=\"14467\">Co\u00fbt par traitement<\/li>\n<li data-section-id=\"1tkxlqf\" data-start=\"14468\" data-end=\"14476\">Marges<\/li>\n<li data-section-id=\"x6lagz\" data-start=\"14477\" data-end=\"14488\">Formation<\/li>\n<li data-section-id=\"1r11i2f\" data-start=\"14489\" data-end=\"14498\">Soutien<\/li>\n<li data-section-id=\"883u82\" data-start=\"14499\" data-end=\"14524\">Conditions commerciales<\/li>\n<\/ul>\n<p data-start=\"14526\" data-end=\"14772\">Cette m\u00e9thode permet de d\u00e9passer les impressions comme \u00ab j\u2019aime la texture \u00bb ou \u00ab le packaging est magnifique \u00bb. Ces \u00e9l\u00e9ments peuvent avoir leur importance, mais ils doivent s\u2019inscrire dans <strong data-start=\"14716\" data-end=\"14771\">une d\u00e9cision professionnelle beaucoup plus compl\u00e8te<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"603\" alt=\"4 pots pouvant contenir ingr\u00e9dients cosm\u00e9tiques et science des formulations | SI Show\"  src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/skincare-product-jars4.jpg\" data-orig-src=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/skincare-product-jars4.jpg\" class=\"lazyload img-responsive wp-image-141431\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27603%27%20viewBox%3D%270%200%20800%20603%27%3E%3Crect%20width%3D%27800%27%20height%3D%27603%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/skincare-product-jars4-200x151.jpg 200w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/skincare-product-jars4-400x302.jpg 400w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/skincare-product-jars4-600x452.jpg 600w, https:\/\/esishow.com\/wp-content\/uploads\/2026\/09\/skincare-product-jars4.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:25px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-span-yes fusion-button-span-default-medium fusion-button-default-type\" target=\"_self\" href=\"https:\/\/esishow.com\/fr\/le-salon-de-la-beaute-montreal\/\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-door-open fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">DEVENIR EXPOSANT<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>ESI Show : rencontrer ceux qui d\u00e9veloppent et distribuent les formulations<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-22\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"14853\" data-end=\"15086\">C\u2019est pr\u00e9cis\u00e9ment ici qu\u2019un \u00e9v\u00e9nement B2B comme <strong data-start=\"14901\" data-end=\"14913\">ESI Show<\/strong> devient particuli\u00e8rement pertinent. Le salon permet aux professionnels de rencontrer directement les marques, fabricants, distributeurs et formateurs derri\u00e8re les produits.<\/p>\n<p data-start=\"15088\" data-end=\"15147\">Cette interaction permet de poser des questions concr\u00e8tes :<\/p>\n<ul data-start=\"15149\" data-end=\"15428\">\n<li data-section-id=\"18h1ojq\" data-start=\"15149\" data-end=\"15170\">Pourquoi cet actif?<\/li>\n<li data-section-id=\"yu07mn\" data-start=\"15171\" data-end=\"15202\">Pourquoi cette concentration?<\/li>\n<li data-section-id=\"1031utb\" data-start=\"15203\" data-end=\"15239\">Quelle est la logique de la gamme?<\/li>\n<li data-section-id=\"davdyv\" data-start=\"15240\" data-end=\"15291\">Quels protocoles professionnels sont recommand\u00e9s?<\/li>\n<li data-section-id=\"1r3wrd5\" data-start=\"15292\" data-end=\"15335\">Quels produits sont destin\u00e9s \u00e0 la cabine?<\/li>\n<li data-section-id=\"11hy99m\" data-start=\"15336\" data-end=\"15387\">Quels produits soutiennent la routine \u00e0 domicile?<\/li>\n<li data-section-id=\"1tigjbo\" data-start=\"15388\" data-end=\"15428\">Quelle formation accompagne la marque?<\/li>\n<\/ul>\n<p data-start=\"15430\" data-end=\"15619\">Pour les propri\u00e9taires, gestionnaires et acheteurs, pouvoir obtenir ces r\u00e9ponses et <strong data-start=\"15514\" data-end=\"15571\">comparer plusieurs marques dans un m\u00eame environnement<\/strong> repr\u00e9sente un v\u00e9ritable avantage professionnel.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:1.1;\"><h3>Ingr\u00e9dients cosm\u00e9tiques et science des formulations : comprendre avant de choisir<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-23\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"15707\" data-end=\"16055\">Ma\u00eetriser les <strong data-start=\"15721\" data-end=\"15779\">ingr\u00e9dients cosm\u00e9tiques et la science des formulations<\/strong> ne signifie pas m\u00e9moriser des centaines de noms. Il s\u2019agit plut\u00f4t de comprendre qu\u2019un produit fonctionne comme un syst\u00e8me dans lequel l\u2019ingr\u00e9dient, sa concentration, le pH, la stabilit\u00e9, le syst\u00e8me de d\u00e9livrance, le conditionnement et le protocole peuvent tous jouer un r\u00f4le.<\/p>\n<p data-start=\"16057\" data-end=\"16289\">Cette compr\u00e9hension permet aux professionnels de poser de meilleures questions aux fournisseurs, d\u2019\u00e9valuer les all\u00e9gations avec davantage de recul et de construire des protocoles plus coh\u00e9rents.<\/p>\n<p data-start=\"16291\" data-end=\"16647\">C\u2019est exactement la perspective que doit offrir <strong data-start=\"16339\" data-end=\"16351\">ESI Show<\/strong>. Le professionnel ne vient pas seulement d\u00e9couvrir \u00ab la prochaine cr\u00e8me \u00bb, \u00ab le nouvel actif \u00bb ou \u00ab la marque tendance \u00bb. Il vient rencontrer l\u2019industrie afin de comprendre <strong data-start=\"16525\" data-end=\"16646\">ce qui diff\u00e9rencie r\u00e9ellement les produits qu\u2019il pourrait utiliser, recommander, acheter et int\u00e9grer \u00e0 son entreprise<\/strong>.<\/p>\n<p data-start=\"16649\" data-end=\"16901\">Dans un march\u00e9 rempli d\u2019innovations et de promesses, la comp\u00e9tence la plus pr\u00e9cieuse n\u2019est finalement pas de conna\u00eetre l\u2019ingr\u00e9dient du moment. <strong data-start=\"16792\" data-end=\"16901\">C\u2019est de savoir poser les bonnes questions avant de lui faire une place dans sa pratique professionnelle.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_2 1_2 fusion-flex-column\" 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