Why is education an important part of the relationship with a professional skincare brand?
Education helps the team understand formulations, protocols and appropriate recommendations. [...]
What should professionals expect from a strong skincare supplier?
Beyond products, a strong supplier may provide education, account support, product [...]
How should a clinic evaluate the launch of a new skincare line?
Establish objectives before introducing it. Track treatment integration, product sales, [...]
How can professionals introduce a new skincare brand to existing clients?
Education is usually more effective than simply announcing that new [...]
Should a clinic replace an entire skincare line at once?
Not necessarily. A phased transition may reduce inventory losses and [...]
What should professionals look for when meeting skincare brands at ESI Show?
They should investigate the formulations, professional protocols, retail assortment, education, opening [...]
Why is ESI Show useful for comparing professional skincare brands?
Because professionals can meet several manufacturers and distributors in one [...]
How should buyers prepare for skincare brand meetings at ESI Show?
They should identify gaps in their current offering and establish [...]
Can ESI Show help clinics discover emerging professional skincare brands?
Yes. Trade shows can provide access to established companies as [...]
Why should professional skincare purchasing be treated as a strategic business decision?
Because the products selected by a spa or clinic influence [...]
