How should owners decide when to invest in new equipment?
The decision should be based on client demand, strategic fit [...]
When should a spa or clinic consider expanding?
Expansion may make sense when existing capacity is consistently being [...]
How can professional suppliers contribute to business growth?
Strong suppliers can provide more than products or equipment. Education, training, [...]
Why should owners regularly evaluate their suppliers?
Business needs change, and supplier performance can change as well. [...]
How can professional networking contribute to business growth?
Networking allows owners and professionals to exchange ideas, identify trends, [...]
Why should spa and clinic owners attend ESI Show rather than sending only their practitioners?
Because many decisions made at ESI Show extend beyond treatment technique. Owners [...]
How should a business owner prepare for ESI Show?
Identify the business priorities before attending. These might include replacing [...]
How can managers use ESI Show for team development?
Managers can identify education relevant to different employees and allow [...]
How can professional buyers maximize their time at ESI Show?
Review exhibitors in advance and prioritize meetings according to specific [...]
Why should ESI Show be considered a business-development event as well as a beauty-industry show?
Because professional beauty is ultimately both a practice and a business.
